Digital Marketing Trends in 2020

Digital marketing trends become the most important thing in developing the right sales strategy. In the midst of increasingly advanced times like today, of course, there is much that can be done, one of which is in terms of marketing. But of course, it must be admitted, what are the trends that are happening right now. The resulting, of course, will have the necessary significant influence. Here are some trends that you can consider for future marketing strategies.

Artificial Intelligence

First in the digital marketing trend of 2020, staying will become a phenomenon called Artificial Intelligence or coolly called Artificial Intelligence. Of course with the growing technology, several ways can be done to increase operational costs. In this case, the company can do a variety of ways, one of them by creating the AI ​​itself. There are many benefits available in it.

Influencer Marketing

Another thing in digital marketing trends that you can find out about is Marketing Influencers. This year also, next year 2020 reportedly the marketing method using influencers will be even more sophisticated. The media used by these influencers began to exist, starting from YouTube, Vlogger, and so forth. This makes the current trend is still ongoing and continued in the future.

Voice Search Feature

Of course, it would be quite inconvenient if you search manually, or browse directly on your Smartphone or handheld device. In this case, the application can be done using sound. So if you want to find something, just use the sound and the desired results will come out in a flash. This is a significant technology that will be able to provide extraordinary benefits in it.

Virtual Augmented Realities

In the end, digital marketing trends such as Virtual Augmented Reality will become a sophisticated technology that is ready to welcome the development of Trend in 2020. This will also be used by business people in order to reap profits more easily. In this case, there are indeed many applications that you will be able to do in it. So no need to worry and worry anymore for the application. Because technological sophistication will increasingly facilitate all business activities themselves.…

Concepts for Marketing Management


Every company has a different idea or concept regarding marketing management. One company might prefer the concept of marketing by producing goods on a large scale, assuming the cost of production can be reduced, the price of goods will be cheap, and goods will sell quickly. Other companies, however, may have different marketing concepts through improving the quality of goods produced. There are at least 5 marketing management concepts with all the advantages and disadvantages you should know.

Production Concept

Companies that adopt this concept, think that the goods and services produced must be cheap, so they can be made anytime and anywhere so that there are no sales problems. Indirectly, the company is trying marketing management through efforts to reduce production costs and strengthen distribution systems. In order to reduce production costs to a minimum level, companies will rely on large-scale goods production systems. This concept will work well if demand exceeds stock. However, customers do not always buy goods or services that are cheap and easy to obtain. There are times when they need quality goods at reasonable prices.

Product Concept

Companies that use this concept believe that the quality of goods and services produced by the company must be good so that it is easy to attract consumers. This marketing management concept might be acceptable to some consumers, but we must not forget, good quality certainly affects the price, while for some consumers, low prices are still the main goal for buying goods.

Sales Concept

Companies that use this concept think that customers should not be left alone. Companies must direct consumers with a sales technique that must be considered because the goods are not bought but the goods must be sold. In this marketing management concept, companies must think of sales efforts to influence consumers to buy their products. They believe that with a good sales system, they can sell whatever products they offer. This sometimes has a point even though it cannot be relied upon continuously. You might be able to win the hearts of your customers once during the first promotion, but with so many competitors, it could be that customers will move products later on.

Marketing Concept

The concept of marketing is also called the marketing concept. The difference between sales and marketing is that sales emphasize more on the products sold, whereas marketing is more focused on the wants and needs of consumers. Companies that use marketing concepts assume that customer satisfaction is everything, so the goods or services produced must be according to their needs. In other words, companies like this don’t make what they can but make what consumers want. The concept of marketing management may seem modern and can last for quite a long time, but this concept can only be enjoyed by certain groups who have more welfare.

General Marketing Concepts

This concept emphasizes not only customer satisfaction but also the benefits to others. For example, if a company produces cars that are low in fuel but cause pollution. This only makes consumers satisfied, but the community does not receive the benefits. Companies with a general marketing management concept, will not want to sell it. Companies with this concept believe, that business success will be influenced by customer satisfaction and have a good impact that can be received by the general public, so this concept allows it to be used and liked by many consumers.

From the 5 explanations of marketing management concepts above, there are many things you can get to learn. Each concept has advantages and disadvantages. After you determine the concept you want to use, you also need to start thinking about making financial statements. With company financial reports, you can manage business finances more easily until you can make the right business decisions.

Journals are online accounting software that can help you manage business finances by making it easy to create financial reports instantly. Not only that, with the Journal, you can also monitor your company’s financial condition wherever and whenever.…

Marketing Strategies to Grow your Business

Setting up a business is a tempting idea for some people, whether on a small or large scale. In building a business, the right marketing strategy is needed so that your business can flourish. In addition, you also have to adjust to your budget. If you don’t have too much budget, you might be better off opening a small business before finally making your business a large-scale business.

With a small capital, that does not mean your choices are limited, there are many types of businesses that you can run with capital that is not so large. Of course, the help of internet technology will play a big role in your business. Marketing techniques you can do through social media, so you don’t need to open a physical store to sell your products. This can minimize the costs involved if you are just building a business.

Even if you open a business with a small capital, you certainly want to expand your business to a larger scale. Here is a marketing strategy that you can use to grow your business.

Build a Strong Brand

Branding is one of the crucial things that you need to build from the start of a business. Even though the business you started is still on a small scale, you have to start building a good image and increasing brand awareness so that people are aware of the business you are starting.

The brand identity that is built must contain information related to what is being sold, what your business goals are, and what your business competition is like. Tell potential buyers the strengths that exist in your business, and also give reasons why potential buyers should buy your product.

Not to forget, you also need to make something unique and different from competitors’ efforts. It aims to attract potential buyers, and increase customer loyalty. Because the brand is not just a matter of logos and taglines, but also how customers see your business as a trusted brand.

Make an Interesting Logo

If you have a good brand image, it’s good if the logo that represents your brand is also good and interesting. Because after all, the logo created will be very attached to your business identity. The logo must be interesting and contain meaning that can represent your business.

You can ask for help freelance graphic designer services for consultations about logi, because graphic design is certainly more familiar with making logos. Discuss how the logo fits in with your business, and make a distinctive logo with attractive colors. With an attractive logo, prospective buyers will automatically be interested to find out what products you offer.

Writing Content as a Marketing Strategy

The internet is one of the most appropriate ways of implementing marketing strategies in your business, especially if the business you are building is a small business. Through the internet, you can build brand awareness about your business, as well as to promote the products you sell.

One way is to write a blog on community sites in an interesting way, then include your business link. This method is the most inexpensive and effective marketing strategy.

Do Market Research

Market trends are always changing, making you have to be diligent in doing small-scale research. The goal is that you can understand customer satisfaction with your product, and to find out trends that are being liked by the market. That way, you become equipped to determine the direction of business going forward.

Take advantage of Social Media

Not only from Facebook, but you can use any social media platform to maximize your business marketing strategy. There are so many social media platforms that you can use as a promotional tool for installing programs

Until now, Instagram is the most effective platform to promote your business. With Instagram, you can easily show your product with photos uploaded to your account and use hashtags to be seen by many people. Don’t forget to include a clear caption about your product, and complete information so that potential buyers don’t have to ask lots of questions

Evaluate Your Business

Evaluating your business is also one marketing strategy that you need to do regularly. It aims to observe the flow of business, whether there is a decrease or increase.

If there is a decline, you should immediately find a new way to become a marketing strategy that will be used. This should be done regularly to keep your business running as expected.

Marketing strategy is indeed an important thing to do. One important thing that also needs to be considered in building a business is financial flows. With times, financial problems are no longer done manually. Now, there are tires…

Financial Management Tips for Small Businesses

Most entrepreneurs are more interested in their business ideas and consider financial management as a matter of course. They think if business is good, finance will be just as good. If the business profit, then the money will just flow. This assumption has a point, but can be misleading. It is true, the source of business cash is sales and profits. But business is not just how to make money, but also how to spend and control it.

Financial management is not just how to manage cash. But more than that, financial management is how you manage wealth to generate profits and utilize sources of capital to finance business. Although simple, even small and medium-sized entrepreneurs need to apply the principles of financial management. Here are some basic financial management for small entrepreneurs

1. Separate Personal and Business Money

The most common mistake made by small entrepreneurs in managing finances is mixing business money with personal money. Maybe because the business is still small, you think it doesn’t matter if you mix business money with personal money. But mostly, it is difficult for you to distinguish between personal and business expenses. As a result, personal needs gradually reduce the balance of business money. Separate money physically. If necessary prepare two different boxes or envelopes or money storage purses. Better yet, if you use banking services. Open an account that is specifically used for business. And most importantly, be disciplined in applying this separation.

2. Plan the Use of Money

Even when you have more capital than you think, you still have to plan for the best use of your money. Don’t waste money even though your cash balance seems excessive. Without careful planning, soon you will find yourself in a state of underfunding. Adjust expenditure plans with sales targets and cash receipts. Undermine capital expenditure plans if they do not provide benefits in increasing sales or reducing costs.

3. Make a Financial Logbook

Business is not enough to be managed based on memory, but with complete records. At a minimum, you must have a cash book that records the entry and exit of money. Then match money balances every day with your notes. This is to control the money traffic and ensure no money is tucked. Next, increase your administrative ability to record sales and expenses. No less important, you must also keep track of your outstanding receivables, inventories, and fixed assets. If you can, use a computer system to facilitate the recording process. And it would be better if you could implement an adequate accounting system.

4. Calculate Profits Correctly

Your job as an entrepreneur is to make a profit, but do you know how much profit you have gotten? Calculating profits correctly is as important as generating profits. The most critical part of calculating profits in calculating costs. Most costs can be identified because they involve cash payments. Others do not take the form of cash, such as depreciation and amortization. Some have not yet happened but need to be reserved for future issuance, such as taxes and loan interest.

5. Play Cash Flow Faster

Don’t just focus on profits. Financial management also covers how you manage debt, receivables and merchandise inventory. Many businesses have cash difficulties even though their accounting records show blue numbers. Watch how you rotate cash. Your cash loop is slowing down if your credit sales term is longer than if it’s not, or if you have to store inventory of merchandise. You should try to make credit sales terms the same as your credit purchases. You must also be able to suppress inventory levels in such a way as to be able to fulfill orders but without burdening the finances.

6. Monitor Assets, Debts, and Capital

Periodically, you need to check the inventory in the warehouse and make sure everything is complete and good. But before you can do that, you need to have adequate administration to control all of it. The same thing you need to do with accounts receivable to buyers and bills from suppliers.…

Small Business Development Strategy


The development of small and medium businesses has recently increased quite rapidly. we must realize that having a small and medium business in this era is certainly very promising, especially if we know the strategy of developing small and medium businesses. In developing a business so that it becomes big it is not easy, many aspects must be fulfilled, therefore, for those of you who want to develop your small and medium business, we will share the development strategy.

In starting a business or developing an existing business, of course, you must have the intention and tips that can help you in its development, therefore to support the development of your business you can follow a few tips below:

Choose the Right Location

For small businesses that depend on physical stores, location is one of the most important capital in developing their business. By determining a strategic location (can be close to customers or close to sources of raw materials) will certainly be very influential with your business,

By choosing a location that is close to the customer, of course, the exposure or awareness of your business will be greater so that the possibility of a transaction is also greater. If indeed your type of business requires a constant supply of raw materials, then proximity to the location of raw materials can reduce costs, which in turn can lower selling prices and provide a competitive advantage to your business.

Take advantage of Social Media

Yes in the digital era like now, of course, the role of social media is very powerful in carrying out any activity let alone being used as a medium for marketing your small and medium businesses. With social media, you can do promotions with scalable costs, meaning that costs can be adjusted to your budget and the stage of development of your business.

Another advantage of promoting using social media is Reach or Reach. Social media can reach broader markets both those outside the island or abroad though. How to promote it also varies from making interesting pictures or providing product information with an article presentation to make customers better understand in detail the products you market.

Make Innovations

Customers usually have a boredom and tend to want something new, so that customers do not ‘go’ to another place where we have to provide innovation for our efforts in order to attract them back. This is very important especially for businesses that have many competitors. Therefore innovation is very important to do if you want to develop the business.

Plan your Finances well

Why is this aspect needed in developing small and medium businesses? Due to the fact that many businesses go bankrupt due to errors in financial management, errors in management arise because there is no monitoring of profits and losses. One way for better financial management is a neat recording system and regular financial reporting. Currently, there are many software that can help with this recording. Another advantage of having records and financial statements organized is that it can be used as supporting documents in applying for business loans.…

Home Business Marketing Strategies

The right home-based business marketing strategy is needed especially for business people who are just pursuing business. Considering a home-based business is the right choice for beginners who want to jump-start a business with small capital. Apart from being able to run a home business, home business can also leave the main task with the family. In addition, a home-based business can also be used as a livelihood to increase family income. Running a home-based business is basically the same as running a business in general. Starting from the planning process, the production process to the marketing strategy. One of the success in running a business is obtained from the right marketing strategy.

In business, marketing is often an obstacle, even as good as any business idea if it is not matched by a marketing strategy it will be eroded by competitors. In addition, if you do not have a good marketing strategy, sales will not run smoothly and will certainly be detrimental. So do not be surprised if the home business marketing strategy becomes the spearhead of success in doing a home business. Then what is the right home business marketing strategy?

1. Distribute flyers and pamphlets

Running a home business certainly has a marketing target that is often located in the area around the house or still in the same area. To that end, distributing several brochures is considered to be one of the right and effective marketing strategies. In addition to distributing brochures, home-based businesses can also put flyers in places that are easily seen by people and crowded with visitors. The more people who read brochures or pamphlets, the more automatically people will find out about the home-based business they are going through. In addition to brochures and pamphlets, businesses can also place banners at strategic locations that are easily known by people. So that it can increase customers who come to use or buy products offered.

2. Make use of online media

Doing business in the digital age is very closely related to the use of information technology, especially online media to support existing business processes. Utilizing online media as one of the home business marketing strategies is considered able to help increase effectiveness in marketing. Home-based businesses can use social media like Instagram, Facebook and others to reduce marketing costs that are more efficient. In addition, it can expand target consumers because of course online media users come from several regions and enable the process of disseminating information easily.

3. Expanding Relations

Another home business marketing strategy can be to expand relationships. The point is that home-based business people must be able to expand relations as widely as possible so that the business they run is known by many people. If that has been done, more and more consumers will come and buy the products offered. Although marketing strategies by distributing brochures or pamphlets and utilizing online media can also broaden relations, home-based businesses still need to make efforts to expand relations. Home-based businesses can notify neighbors around the location of the business so that they can help promote or find partners to work together in running a business.

4. Following the Exhibition

Attending events such as exhibitions or fairs is also part of one of the home business marketing strategies. Exhibition or bazaar events, in general, are often held in an area to commemorate certain events or even the exhibition is made specifically to accommodate home-based business people to promote their business. Through this event, the products offered can be widely recognized by various walks of life in the exhibition and can be even more widely spread.

5. Market to Stores or Mini Markets

If starting a home business is still on a small scale, businesses can start from marketing to stores or mini markets. This system is often carried out by other home-based businesses by collaborating with shop owners or mini markets. Of course, a home business marketing strategy like this can help increase product sales. Moreover, if the product packaging includes order information that can be contacted, this will also emphasize higher product sales figures.

From various information related to home business marketing strategies above, it can help home-based businesses that are currently developing and many people in Indonesia are trying to do business at home. From the home business marketing strategy above, keep in mind that the products offered need to have attractive, safe and comfortable packaging to carry. This becomes an additional point in itself to increase revenue because packaging is so important and can mem…

The Easiest Online Marketing for Property

In an era of increasingly fierce business competition, marketers are increasingly looking for ways to sell their products to clients so that targets are reached. In the midst of this massive digital development, property business marketers also do not want to lose. So, one of the ways taken is online marketing. This is pretty basic because the use of the internet and digital media is also loved by all levels of society. Plus, many tools of online marketing are available free and affordable. But of course, online marketing is still done with a strategy so that all planning does not run without results. SmartEye summarizes the 3 easiest ways of online marketing in the property sector to keep pace with the digital revolution.

Website is like your main face. On a business website, you can display all the information about your business products. Instead of using paid advertising on Google Ads, you can also maximize website content, hereinafter referred to as SEO (Search Engine Optimization). SEO struggles in the world of content and keywords used, therefore, content that is interesting and follows SEO standards has the opportunity to be read by many people. Afterward, you are just waiting for potential buyers to contact you through the information provided in the content.

Master the Short Message Service

In addition, digital marketing also focuses on the speed of response. With the times, it is very possible for consumers and sellers to communicate through chat features that you have such as Whatsapp, Line Official, or customer service chat services from business websites that you have.

Having a professional team is a must. Starting from branding, professional photographers and professional copywriters. Images are the most important element that opens the gates of buyers in choosing your property. Before the price and other aspects, the first thing a prospective buyer sees is, of course, the picture.

Active on Property Search Sites

The easiest way for online marketing to rank second is to be active on property sites. There are times when you have to think about the perspective of ‘partnership’ compared to yourself. This is because there are many portals and home search sites spread across cyberspace. These portals are large platforms which of course if you want to rival them with your own site will certainly incur more effort and costs. Therefore consider becoming one of their members or becoming an advertiser on the platform.

In property platforms on the internet, most of these are real estate portals. Real estate agents provide a number of returns to generate more views that attract visitors. As a result, more offers will go into real estate agents.

For online sales, it is important for agents to disseminate information about the products they sell to the public. There is also a property coming soon feature that tells the public what property will be offered. In this property portal, potential customers must register with the contact that has been announced to get in touch with you.

Online House Open

Visiting directly the marketing gallery location is still a popular trend for property seekers. This is an exciting way to make property choices. Consumers can visit directly and adjust to their personal tastes. It also can see directly the size of a room, how the condition of its furniture and so forth. With an open house, the relationship with the buyer is getting better and is a means to increase consumer confidence in the property agent of choice.

But the problem is if your property product does not yet have a building.…