What is Marketing

Marketing is very vital in a business activity. Without the marketing department, a company will not get customers, which means no money coming in. Therefore, marketing and business are a unity that actually cannot be separated.

In this article, we will briefly review what marketing is starting from the definition, the task of a marketing department, to ways of doing marketing itself. Check out his review of marketing through the explanation below

With the increasingly shifting and dynamic marketing models and methods today, a company’s marketing division is also practically more adaptive to change. In general, there are at least 4 important parts that are the responsibility of a marketing division in a company today.

Social Media Manager

Social networking as a place for our prospective customers to gather should be a special concern for all marketers. Your business does not have to be active on all platforms but just focus on one channel whether it’s YouTube, Instagram, or the other. Full Review: How Businesses Present on Social Media

Content Specialist

It’s no longer the time for you to promote by talking about your product/service only. Understand who your target market is, learn what problems they have, and make your business presence as a solution to their problems. More about what content specialist tasks and functions will be discussed in more detail in the next article about inbound marketing.

Automation Specialist

The task of the automation specialist is more focused on marketing tools that can be run automatically or semi-automatically. One tool that is widely used is the online advertisement, aka online advertising. Why online advertising can be called automation? Because in delivering an ad on the internet, service providers will use a special algorithm so that our ads can reach a specific target market that we are aiming for based on interests, hobbies, to the needs of our target market.

Analyst Marketing

This last task is somewhat different from the other three divisions. A marketing analyst is not required to make promotional content, but a comprehensive evaluation of the effectiveness and efficiency of marketing performance from the three fields above. A marketing analyst must be able to formulate ways to optimize each marketing method whether through social media, blogs, or advertisements. Optimizations that are carried out are very diverse, starting from the design side, word selection, behavior from the market, and others.

Okay, that’s the basics of digital marketing that we have adapted to the latest trends. If you have an opinion or question, you can submit it through the comments column. Greetings to continue to work and innovate!…

4 Tips for Choosing a Digital Marketing Agency

When you want to increase income from your business, then what you need is a professional and trusted digital marketing agency that can promote your business. But in this digital age, there are already many choices of digital marketing agencies that are sure to make you confused about which one to choose, right? Try to read the 4 tips below to choose a digital marketing agency that is suitable for your business.

1. Agency Website Analysis

Try to imagine, when an agency promotes its services, but the appearance or website of that agency is not attractive, the design is not up to date, the features are not complete, do you still entrust the agency to promote your business? Certainly not! The logic is, to promote yourself through the website alone can not let alone promote your business through a good website, certainly not! Therefore analyzing an agency website is the most important thing you must do before proceeding to the next stage.

2. Study the Company Profile

Of course, you don’t want to carelessly use the services of a digital marketing agency, it’s unclear where the agency came from. You need to ‘know’ first about the background of the company, where the location is, the address is clear, there is a contact number, it’s easy and can be contacted. Try to check in the profile column or usually the agency creates a special page to explain who they really are. If they are indeed a professional digital agency, everything should be explained clearly without exception.

3. Services or Services Provided

You also need to be clear about what services or services are provided by the agency. Do what you need. Adjust your budget. Try asking first, is there an economical package or advice on which service you should take. Is the service in the form of one-time payment in a month or for a year. Everything you have to ask first. A professional agency will definitely give the best advice to prospective clients.

4. Client Portfolios

If you visit a digital marketing agency website, one part that you will definitely see is the portfolio of its clients. Try to pay close attention to the pictures and writings displayed with the title of the portfolio. Is the portfolio really the agency that does it or is it just displayed? Make sure the images and writing in the portfolio can be seen the results, not just display it to convince prospective clients that the agency is experienced. Try to be more thorough and critical!…

Get to Know a Website as a Marketing Tool

Marketing Website as the most effective media marketing. The reason why a website can be called the most effective media marketing. Because it plays an important role in marketing products or services and is an alternative for selling goods

Even though the internet is worldwide. There are still many goods or service companies that don’t even have a website yet. By having a website for your business. By having a website you can support the image of your company in the eyes of your customers and prospective customers. Some of the important benefits of using a website for a business:

Branding

You can design your website in a flexible and attractive way for visitors. You can immediately determine the business model and present complete information related to the advantages of your brand. In essence, you can offer your brand experience to consumers in a direct way. With a website too, consumers will have more confidence in the products you sell

Full power

You can fully control your site, both the code, hosting up to the number of pages, and so forth. You can also be more flexible to delete content or features or make minor adjustments, without you having to involve other parties.

Content

You will fully get the attention of visitors, without having to compete with content or pages from other brands. Therefore, the content must be packaged as attractive as possible for visitors and provide opportunities for visitors to interact directly.

Search Engine Optimization (SEO)

If you want optimal results, then this SEO strategy cannot be ignored. Keep your brand always appearing on the first page, even if it can be at the top of the serial number on the first page of search engine searches.

Those are some tips from me about the benefits of the website for your business. Hopefully what I write can be useful…

Marketing Responsibilities that Entrepreneurs Must Understand

The business world has a marketing responsibility to help the maximum marketing process of the business products that you make. That is why every company must need a marketing expert to run a business. This marketing department must have many tasks and responsibilities. In other words, the success of the business that you build depends on this part of marketing.

The marketing department has important responsibilities in the success of your business. It’s just that most business owners do not fully understand what are the responsibilities of the marketing department. But you still have to understand what these responsibilities are. You can find out what these responsibilities are by studying the following list. So here are some marketing responsibilities that you need to understand.

Conducting Research to Determine Prices

The first responsibility of the marketing department is determining the price of the product. But indeed the price of this product cannot be determined haphazardly. You have to do research first. Research carried out by calculating and knowing how much the price of similar products. Consider what are the advantages of your product in determining the price.

Understanding and Meeting Consumer Needs and Expectations

Furthermore, you also have to know the needs and expectations of consumers. Consumers have needs and expectations that must be fulfilled. If there is a product that suits these needs and expectations, then surely your product will be chosen. That is why it is important for the marketing department to know what are the needs and expectations of consumers in developing marketing strategies.

 Providing the Best Service for Consumers

The marketing department must also guarantee that consumers are guaranteed service. Products that provide the best service will be the first choice for consumers. It’s important for marketing to always prioritize the best service to make consumers stay loyal to your product.

Making Product Strategy and Planning

After knowing what consumers need, marketing can also determine what kind of product is planned. This planned product must be widely marketed and indeed be needed by the community. That is why you must choose a marketing person who is creative and experienced in preparing this product plan.

Create a Product Marketing Strategy

Finally, marketing the product also needs to be done to the maximum to ensure the business can run smoothly. However, marketing this business cannot be done maximally without the right strategy. The preparation of the right marketing strategy is the main responsibility of the marketing department, which you must also evaluate at any time. For example, when you use the benefits of brochures in marketing, evaluate whether the results are what you expect or not.…

Creative Marketing Strategy

Marketing strategy is the most important step in running a business. The goal is to get as much profit as possible. Of course, the strategy must be right to attract consumers.

Well, the more time is developing, the strategy will also be increasingly developed. There are also more containers for marketing their products. now entrepreneurs can use social media and the internet as a marketing tool.

But keep in mind, marketing is not just thinking about the product, but also creativity to attract consumers. Here are some marketing strategies that are creative and suitable for business people.

Marketing Strategy by Creating a Website

Now many creative businesses have their own websites. The website usually contains a catalog of the products being marketed.

The goal is certainly to make it easier for customers who want to buy goods. In addition, usually on the website, there will also be payment procedures available so that it is easier and more practical to just click.

Hold an Open House Event

This marketing strategy is also suitable for culinary businesses, namely by holding regular open houses. Maybe you don’t need it every week, but every month just so you don’t lose too much.

To be more interesting, invite famous figures and the media as a means of your promotion. Let them give an honest assessment of the dishes you offer.

Join the Exhibition

If you have a food or fashion business, one of the most effective marketing strategies is to take part in exhibitions or fairs. In this way, the likelihood of your business being known will be even greater.

But, in the bazaar, not only your business will stand out, but there are others even similar to your business. Therefore, one of the strategies is to make the booth as attractive and striking as the others.

Give a Discount

Every business will have loyal customers. But to hook them and stick to your products must be very difficult. Well, to attract, just show discount programs or prizes that will be given to customers who have purchased your product many times.…

Tips for Marketing an Easier Home Business

Home-based business has become one of the choices that many business people do. Besides increasing personal income. From the planning process, production to marketing, a home-based business is certainly very different from business in general. Then how do you make this home business can produce something big? It certainly requires a good marketing strategy as well. Well, here are 5 tips for marketing your home business:

Word of Mouth

For the first step marketing a home business product is indeed not easy. Most business people who choose to do business at home, marketing it by word of mouth. Friends, family, coworkers, and neighbors are the closest target markets to our business. Because of these close people, we can immediately get criticism or input for our business. This will also be useful for us in developing this home business.

Take Advantage of Social Media

In the current era of globalization, all activities have become very easy with the help of social media. Meeting someone, to the promotion or marketing process will be easy. Because with social media, our target market is broad enough. Anyone can know and get to know our products only through photos and product details that we write on social media. Lots of social media that can be used, in addition to the website, now Facebook, Twitter, Instagram, etc. can also be your choice to market your home products.

Use Brochures to Help Promote

Social media has indeed become one of the most effective promotion options at this time, but this traditional way of promotion still shows its existence to help the process of promoting a product. Yes, brochures are one of the traditional promotion methods that are still used by some people.

Follow the Various Bazaars

A home-based business won’t flourish when you just sit quietly and don’t do anything. One example of an action you can take to introduce your product is often to attend an exhibition or bazaar. There you have the opportunity to show and display products processed by your home. Whether it’s in the form of food products or handicraft products. The event itself can not only help increase your sales but also capture many relationships for yourself and your own business.

Market to Stores

If it is deemed necessary and necessary, you can market your home products to existing stores. However, before you start to market to the store, try to understand how the character of buyers in the store, what they need and want, and how it will affect your business later.…

Get to know Digital Marketing Jobs

Lately, of course, we are already familiar with the term digital marketing, aren’t we? One of them through our gadget. For millennials, of course, the type of digital marketing job becomes a catchy thing. Indeed, thanks to rapidly developing technology, digital, marketing has now become a much sought after profession. Actually, what is digital marketing work? and why at least you have to know and it doesn’t even hurt to learn it.

Digital Marketing work, in general, has a variety of complex processes and techniques. Not surprisingly, if this job has a high value so much sought after. Broadly speaking, digital marketing must be responsible for everything related to marketing and branding their products digitally. Such as Search engine optimization (SEO), search engine marketing, social media, content marketing, email marketing, video marketing, etc.

Digital marketing manager is the person who is responsible for everything related to marketing and branding that is done online. What is the scope of the ‘online’ done by this digital marketing manager? Starting from social media, blogs or content marketing, eBooks, applications, videos, and mobile marketing (SMS / MMS). Anyway, everything related to the internet, then that includes the duties of a digital marketing manager.

Not all companies know and use this one service. Although globally and holding companies should be part of the organizational structure. Broadly speaking, the person who handles digital marketing work can indeed be called a Digital marketing manager. However, there are several tasks that we will often encounter, among others.

Digital Strategist

a person whose job is to think and conceptualize the idea of ​​a marketing campaign in the digital realm as a whole.

Social Media Strategist

A person in charge of conceptualizing and designing the distribution of marketing campaign content on social media.

Social Media Specialist

is a person in charge of maintaining and enhancing the engagement of fans and product customers through the delivery of content on social media.

SEO Specialist

A person whose job is to optimize and improve the ranking of a business website or product in search engines…