Marketing Strategy During the Pandemic

Marketing Strategy

The more the Covid-19 Virus spreads, the more businesses will suffer. You must use a marketing strategy so that your business can survive. The existence of restrictions on leaving the house and quarantine for each of them makes customers even more alienated. Yet some businesses are improving, while others are struggling with just a sale or two. This means, you as a businessman have to rethink what efforts will be made to keep the business running. Here are seven product marketing strategies that can be implemented during a pandemic

Use the Right Topic

Coronavirus is big news. It’s natural for everyone to talk about it. Even customers are starting to find out for themselves what Corona Virus is and buy products according to their needs for the next few weeks to protect themselves from the transmission. This presents opportunities for several business sectors such as healthcare, medical products, food and beverage, and other necessities.

Improve Online Applications and Content

If your business has an application, you can maximize the features of your application. The features that are maximized can be in the form of old features or new features according to customer needs. You can also enter content that you have created by searching for previous topics and keywords into the application. But the content that you create must remain relevant, for example, when you are running in a health or fitness business, you can create a special feature for reporting symptoms of the Covid-19 Virus or you can create content about simple sports and making healthy foods to help customers fight the Corona Virus.

Ensure Product Safety

You need to pay more attention to any promotions or sales that you offer. Avoid all negative impressions that can damage your business brand. You can also provide videos to customers on how product safety and assurance have been carried out. This will help them increasingly believe that you are indeed minimizing all risks of transmitting the Covid-19 Virus.

Communicating with Customers Through the Media

If your current business has a high demand for a particular product but it is difficult for your business to get stock due to temporary production closures, logistical delays, or other issues. You can inform the customer about this. Provide information about the estimated delivery time, give reasons why the product arrived slower than usual and tell them any problems you are having so they can be certain.

Target Loyal Customers

Instead of trying to get new customers, the better business is increasingly focused on the customers who have transacted with your business. Your loyal customers must have believed in the products you produce and they will continue to be loyal even if there are a few obstacles. Stocks that run out quickly and late delivery will be better understood by old customers in waiting for your SME products.

Create Relevant Marketing Materials

With the Corona Virus crisis in mind, including keywords and visuals that are relevant to the current situation in your marketing campaign can attract attention. Also, create marketing materials with useful messages so that customers feel hooked and buy your product.…

Digital Marketing Trends in 2020

Digital marketing trends become the most important thing in developing the right sales strategy. In the midst of increasingly advanced times like today, of course, there is much that can be done, one of which is in terms of marketing. But of course, it must be admitted, what are the trends that are happening right now. The resulting, of course, will have the necessary significant influence. Here are some trends that you can consider for future marketing strategies.

Artificial Intelligence

First in the digital marketing trend of 2020, staying will become a phenomenon called Artificial Intelligence or coolly called Artificial Intelligence. Of course with the growing technology, several ways can be done to increase operational costs. In this case, the company can do a variety of ways, one of them by creating the AI ​​itself. There are many benefits available in it.

Influencer Marketing

Another thing in digital marketing trends that you can find out about is Marketing Influencers. This year also, next year 2020 reportedly the marketing method using influencers will be even more sophisticated. The media used by these influencers began to exist, starting from YouTube, Vlogger, and so forth. This makes the current trend is still ongoing and continued in the future.

Voice Search Feature

Of course, it would be quite inconvenient if you search manually, or browse directly on your Smartphone or handheld device. In this case, the application can be done using sound. So if you want to find something, just use the sound and the desired results will come out in a flash. This is a significant technology that will be able to provide extraordinary benefits in it.

Virtual Augmented Realities

In the end, digital marketing trends such as Virtual Augmented Reality will become a sophisticated technology that is ready to welcome the development of Trend in 2020. This will also be used by business people in order to reap profits more easily. In this case, there are indeed many applications that you will be able to do in it. So no need to worry and worry anymore for the application. Because technological sophistication will increasingly facilitate all business activities themselves.…

Home Business Marketing Strategies

The right home-based business marketing strategy is needed especially for business people who are just pursuing business. Considering a home-based business is the right choice for beginners who want to jump-start a business with small capital. Apart from being able to run a home business, home business can also leave the main task with the family. In addition, a home-based business can also be used as a livelihood to increase family income. Running a home-based business is basically the same as running a business in general. Starting from the planning process, the production process to the marketing strategy. One of the success in running a business is obtained from the right marketing strategy.

In business, marketing is often an obstacle, even as good as any business idea if it is not matched by a marketing strategy it will be eroded by competitors. In addition, if you do not have a good marketing strategy, sales will not run smoothly and will certainly be detrimental. So do not be surprised if the home business marketing strategy becomes the spearhead of success in doing a home business. Then what is the right home business marketing strategy?

1. Distribute flyers and pamphlets

Running a home business certainly has a marketing target that is often located in the area around the house or still in the same area. To that end, distributing several brochures is considered to be one of the right and effective marketing strategies. In addition to distributing brochures, home-based businesses can also put flyers in places that are easily seen by people and crowded with visitors. The more people who read brochures or pamphlets, the more automatically people will find out about the home-based business they are going through. In addition to brochures and pamphlets, businesses can also place banners at strategic locations that are easily known by people. So that it can increase customers who come to use or buy products offered.

2. Make use of online media

Doing business in the digital age is very closely related to the use of information technology, especially online media to support existing business processes. Utilizing online media as one of the home business marketing strategies is considered able to help increase effectiveness in marketing. Home-based businesses can use social media like Instagram, Facebook and others to reduce marketing costs that are more efficient. In addition, it can expand target consumers because of course online media users come from several regions and enable the process of disseminating information easily.

3. Expanding Relations

Another home business marketing strategy can be to expand relationships. The point is that home-based business people must be able to expand relations as widely as possible so that the business they run is known by many people. If that has been done, more and more consumers will come and buy the products offered. Although marketing strategies by distributing brochures or pamphlets and utilizing online media can also broaden relations, home-based businesses still need to make efforts to expand relations. Home-based businesses can notify neighbors around the location of the business so that they can help promote or find partners to work together in running a business.

4. Following the Exhibition

Attending events such as exhibitions or fairs is also part of one of the home business marketing strategies. Exhibition or bazaar events, in general, are often held in an area to commemorate certain events or even the exhibition is made specifically to accommodate home-based business people to promote their business. Through this event, the products offered can be widely recognized by various walks of life in the exhibition and can be even more widely spread.

5. Market to Stores or Mini Markets

If starting a home business is still on a small scale, businesses can start from marketing to stores or mini markets. This system is often carried out by other home-based businesses by collaborating with shop owners or mini markets. Of course, a home business marketing strategy like this can help increase product sales. Moreover, if the product packaging includes order information that can be contacted, this will also emphasize higher product sales figures.

From various information related to home business marketing strategies above, it can help home-based businesses that are currently developing and many people in Indonesia are trying to do business at home. From the home business marketing strategy above, keep in mind that the products offered need to have attractive, safe and comfortable packaging to carry. This becomes an additional point in itself to increase revenue because packaging is so important and can mem…

Marketing Responsibilities that Entrepreneurs Must Understand

The business world has a marketing responsibility to help the maximum marketing process of the business products that you make. That is why every company must need a marketing expert to run a business. This marketing department must have many tasks and responsibilities. In other words, the success of the business that you build depends on this part of marketing.

The marketing department has important responsibilities in the success of your business. It’s just that most business owners do not fully understand what are the responsibilities of the marketing department. But you still have to understand what these responsibilities are. You can find out what these responsibilities are by studying the following list. So here are some marketing responsibilities that you need to understand.

Conducting Research to Determine Prices

The first responsibility of the marketing department is determining the price of the product. But indeed the price of this product cannot be determined haphazardly. You have to do research first. Research carried out by calculating and knowing how much the price of similar products. Consider what are the advantages of your product in determining the price.

Understanding and Meeting Consumer Needs and Expectations

Furthermore, you also have to know the needs and expectations of consumers. Consumers have needs and expectations that must be fulfilled. If there is a product that suits these needs and expectations, then surely your product will be chosen. That is why it is important for the marketing department to know what are the needs and expectations of consumers in developing marketing strategies.

 Providing the Best Service for Consumers

The marketing department must also guarantee that consumers are guaranteed service. Products that provide the best service will be the first choice for consumers. It’s important for marketing to always prioritize the best service to make consumers stay loyal to your product.

Making Product Strategy and Planning

After knowing what consumers need, marketing can also determine what kind of product is planned. This planned product must be widely marketed and indeed be needed by the community. That is why you must choose a marketing person who is creative and experienced in preparing this product plan.

Create a Product Marketing Strategy

Finally, marketing the product also needs to be done to the maximum to ensure the business can run smoothly. However, marketing this business cannot be done maximally without the right strategy. The preparation of the right marketing strategy is the main responsibility of the marketing department, which you must also evaluate at any time. For example, when you use the benefits of brochures in marketing, evaluate whether the results are what you expect or not.…

Creative Marketing Strategy

Marketing strategy is the most important step in running a business. The goal is to get as much profit as possible. Of course, the strategy must be right to attract consumers.

Well, the more time is developing, the strategy will also be increasingly developed. There are also more containers for marketing their products. now entrepreneurs can use social media and the internet as a marketing tool.

But keep in mind, marketing is not just thinking about the product, but also creativity to attract consumers. Here are some marketing strategies that are creative and suitable for business people.

Marketing Strategy by Creating a Website

Now many creative businesses have their own websites. The website usually contains a catalog of the products being marketed.

The goal is certainly to make it easier for customers who want to buy goods. In addition, usually on the website, there will also be payment procedures available so that it is easier and more practical to just click.

Hold an Open House Event

This marketing strategy is also suitable for culinary businesses, namely by holding regular open houses. Maybe you don’t need it every week, but every month just so you don’t lose too much.

To be more interesting, invite famous figures and the media as a means of your promotion. Let them give an honest assessment of the dishes you offer.

Join the Exhibition

If you have a food or fashion business, one of the most effective marketing strategies is to take part in exhibitions or fairs. In this way, the likelihood of your business being known will be even greater.

But, in the bazaar, not only your business will stand out, but there are others even similar to your business. Therefore, one of the strategies is to make the booth as attractive and striking as the others.

Give a Discount

Every business will have loyal customers. But to hook them and stick to your products must be very difficult. Well, to attract, just show discount programs or prizes that will be given to customers who have purchased your product many times.…

Tips for Marketing an Easier Home Business

Home-based business has become one of the choices that many business people do. Besides increasing personal income. From the planning process, production to marketing, a home-based business is certainly very different from business in general. Then how do you make this home business can produce something big? It certainly requires a good marketing strategy as well. Well, here are 5 tips for marketing your home business:

Word of Mouth

For the first step marketing a home business product is indeed not easy. Most business people who choose to do business at home, marketing it by word of mouth. Friends, family, coworkers, and neighbors are the closest target markets to our business. Because of these close people, we can immediately get criticism or input for our business. This will also be useful for us in developing this home business.

Take Advantage of Social Media

In the current era of globalization, all activities have become very easy with the help of social media. Meeting someone, to the promotion or marketing process will be easy. Because with social media, our target market is broad enough. Anyone can know and get to know our products only through photos and product details that we write on social media. Lots of social media that can be used, in addition to the website, now Facebook, Twitter, Instagram, etc. can also be your choice to market your home products.

Use Brochures to Help Promote

Social media has indeed become one of the most effective promotion options at this time, but this traditional way of promotion still shows its existence to help the process of promoting a product. Yes, brochures are one of the traditional promotion methods that are still used by some people.

Follow the Various Bazaars

A home-based business won’t flourish when you just sit quietly and don’t do anything. One example of an action you can take to introduce your product is often to attend an exhibition or bazaar. There you have the opportunity to show and display products processed by your home. Whether it’s in the form of food products or handicraft products. The event itself can not only help increase your sales but also capture many relationships for yourself and your own business.

Market to Stores

If it is deemed necessary and necessary, you can market your home products to existing stores. However, before you start to market to the store, try to understand how the character of buyers in the store, what they need and want, and how it will affect your business later.…