Important Points in Social Media Marketing


Running a marketing effort through social media is the most effective step for business owners today. How not, social media offers a broad market reach and the assistance of sophisticated facilities to analyze the market. It provides many advantages over having to market the offline way.

Not a few business owners who feel frustrated because they have failed in marketing the business through social media. For this reason, we need to understand some important points in running social media marketing.

 Focus on the Target Market

Rather than trying to master a broad target market or have many social media accounts at one time. It would be better if we focus on pursuing a specific target market. Having how many social media accounts does not hurt at all. But the optimization carried out remains focused and prioritizes focus.

Offering Quality

Just like the previous point, quality is more needed than quantity when talking about marketing through social media. It would be better if we have a few followers who really want to read and communicate actively through social media, rather than having many followers but disappearing after first connecting to our account.

Patience

That running a business effort through any channel certainly requires a process. Likewise, social media marketing cannot be carried out only in a short time. It takes a process that is sometimes long enough to finally be able to build a solid consumer community through social media.

Having a Process

Still related to point number 3, when we succeed in providing quality content that is truly beneficial to online consumers, then slowly we can generate loyalty where those consumers do not mind sharing the content that we have.

Interplay

In social media marketing efforts, we recognize influencers. Influencers are social media account holders who have a big influence on many of their followers. Influencers can be in various fields or focus more on certain fields.…

Marketing Concepts You Need to Understand

The concept of marketing is basically important to be understood and known by all business people who want marketing activities to run smoothly and optimally. Marketing itself can be said as a combination of activities that are interconnected to be able to find out what is needed by consumers so that companies can develop products, prices, services and do promotions

With marketing, it will help consumers to determine the product needed based on certain factors such as quality, time of purchase, and place of purchase. In addition, consumers can be used as information to support appropriate marketing activities by business people. To do the right marketing, you as a candidate or already a business do you need to know the concept of marketing itself.

 Meet the Needs and Desires

In everyday life, it is important to be able to distinguish where it is the needs, desires, and requests. Human needs are something that does not have some of the most basic sense enough that if not met then it can be fatal, such as humans really need clothes, food, and shelter as well as other needs

 Product

In the concept of marketing, this product is an offer that can be divided into several categories, which include goods, services, and ideas or ideas. All products produced by producers become something that is offered to consumers to be able to meet their needs.

Value, Cost, and Satisfaction

The concept of marketing related to value, cost, and satisfaction basically depends on the individual side of each in this case related to consumers of products used to meet their needs. Which the needs of every consumer cannot be compared. In addition, each product also has different levels of fulfillment. So this depends on the consumer itself in assessing, and making considerations for the producers or business people in creating products that will be offered.

Exchange and Transactions

In marketing activities, there is usually an agreement or terms that have been agreed upon by the consumer and business people in exchanging both in the form of money for products or products for products. So when the exchange has been approved, it will carry out transactions such as purchase transactions.

 Relations and Networks

In the marketing concept, there is a relationship term which is a transaction to meet the needs of related parties such as consumers, suppliers, and suppliers. Which is the goal is to maintain the business in the long term. While the results of relationship marketing are to develop various kinds of assets owned by companies called network marketing.

 Market

In the marketing concept, there is a market consisting of buyers or consumers who have needs, and those needs are available and able to carry out exchange of values so that transactions can occur to meet their needs. Market size depends on the number of consumers who want to meet their needs and have the resources to be exchanged for what consumers need.

Sellers and Prospective Buyers

In the marketing concept, there are sellers and prospective buyers. Which of these sellers will look for prospective buyers who if they want to meet their needs so they can exchange values ​​or transactions. The prospective buyer himself is someone who will be identified by the seller and makes it possible to carry out transactions to meet his needs.

That is the explanation of the marketing concept that you need to know as a business person to be more able to maximize marketing activities in your business. May be useful.…