Concepts for Marketing Management


Every company has a different idea or concept regarding marketing management. One company might prefer the concept of marketing by producing goods on a large scale, assuming the cost of production can be reduced, the price of goods will be cheap, and goods will sell quickly. Other companies, however, may have different marketing concepts through improving the quality of goods produced. There are at least 5 marketing management concepts with all the advantages and disadvantages you should know.

Production Concept

Companies that adopt this concept, think that the goods and services produced must be cheap, so they can be made anytime and anywhere so that there are no sales problems. Indirectly, the company is trying marketing management through efforts to reduce production costs and strengthen distribution systems. In order to reduce production costs to a minimum level, companies will rely on large-scale goods production systems. This concept will work well if demand exceeds stock. However, customers do not always buy goods or services that are cheap and easy to obtain. There are times when they need quality goods at reasonable prices.

Product Concept

Companies that use this concept believe that the quality of goods and services produced by the company must be good so that it is easy to attract consumers. This marketing management concept might be acceptable to some consumers, but we must not forget, good quality certainly affects the price, while for some consumers, low prices are still the main goal for buying goods.

Sales Concept

Companies that use this concept think that customers should not be left alone. Companies must direct consumers with a sales technique that must be considered because the goods are not bought but the goods must be sold. In this marketing management concept, companies must think of sales efforts to influence consumers to buy their products. They believe that with a good sales system, they can sell whatever products they offer. This sometimes has a point even though it cannot be relied upon continuously. You might be able to win the hearts of your customers once during the first promotion, but with so many competitors, it could be that customers will move products later on.

Marketing Concept

The concept of marketing is also called the marketing concept. The difference between sales and marketing is that sales emphasize more on the products sold, whereas marketing is more focused on the wants and needs of consumers. Companies that use marketing concepts assume that customer satisfaction is everything, so the goods or services produced must be according to their needs. In other words, companies like this don’t make what they can but make what consumers want. The concept of marketing management may seem modern and can last for quite a long time, but this concept can only be enjoyed by certain groups who have more welfare.

General Marketing Concepts

This concept emphasizes not only customer satisfaction but also the benefits to others. For example, if a company produces cars that are low in fuel but cause pollution. This only makes consumers satisfied, but the community does not receive the benefits. Companies with a general marketing management concept, will not want to sell it. Companies with this concept believe, that business success will be influenced by customer satisfaction and have a good impact that can be received by the general public, so this concept allows it to be used and liked by many consumers.

From the 5 explanations of marketing management concepts above, there are many things you can get to learn. Each concept has advantages and disadvantages. After you determine the concept you want to use, you also need to start thinking about making financial statements. With company financial reports, you can manage business finances more easily until you can make the right business decisions.

Journals are online accounting software that can help you manage business finances by making it easy to create financial reports instantly. Not only that, with the Journal, you can also monitor your company’s financial condition wherever and whenever.…

Marketing Strategies to Grow your Business

Setting up a business is a tempting idea for some people, whether on a small or large scale. In building a business, the right marketing strategy is needed so that your business can flourish. In addition, you also have to adjust to your budget. If you don’t have too much budget, you might be better off opening a small business before finally making your business a large-scale business.

With a small capital, that does not mean your choices are limited, there are many types of businesses that you can run with capital that is not so large. Of course, the help of internet technology will play a big role in your business. Marketing techniques you can do through social media, so you don’t need to open a physical store to sell your products. This can minimize the costs involved if you are just building a business.

Even if you open a business with a small capital, you certainly want to expand your business to a larger scale. Here is a marketing strategy that you can use to grow your business.

Build a Strong Brand

Branding is one of the crucial things that you need to build from the start of a business. Even though the business you started is still on a small scale, you have to start building a good image and increasing brand awareness so that people are aware of the business you are starting.

The brand identity that is built must contain information related to what is being sold, what your business goals are, and what your business competition is like. Tell potential buyers the strengths that exist in your business, and also give reasons why potential buyers should buy your product.

Not to forget, you also need to make something unique and different from competitors’ efforts. It aims to attract potential buyers, and increase customer loyalty. Because the brand is not just a matter of logos and taglines, but also how customers see your business as a trusted brand.

Make an Interesting Logo

If you have a good brand image, it’s good if the logo that represents your brand is also good and interesting. Because after all, the logo created will be very attached to your business identity. The logo must be interesting and contain meaning that can represent your business.

You can ask for help freelance graphic designer services for consultations about logi, because graphic design is certainly more familiar with making logos. Discuss how the logo fits in with your business, and make a distinctive logo with attractive colors. With an attractive logo, prospective buyers will automatically be interested to find out what products you offer.

Writing Content as a Marketing Strategy

The internet is one of the most appropriate ways of implementing marketing strategies in your business, especially if the business you are building is a small business. Through the internet, you can build brand awareness about your business, as well as to promote the products you sell.

One way is to write a blog on community sites in an interesting way, then include your business link. This method is the most inexpensive and effective marketing strategy.

Do Market Research

Market trends are always changing, making you have to be diligent in doing small-scale research. The goal is that you can understand customer satisfaction with your product, and to find out trends that are being liked by the market. That way, you become equipped to determine the direction of business going forward.

Take advantage of Social Media

Not only from Facebook, but you can use any social media platform to maximize your business marketing strategy. There are so many social media platforms that you can use as a promotional tool for installing programs

Until now, Instagram is the most effective platform to promote your business. With Instagram, you can easily show your product with photos uploaded to your account and use hashtags to be seen by many people. Don’t forget to include a clear caption about your product, and complete information so that potential buyers don’t have to ask lots of questions

Evaluate Your Business

Evaluating your business is also one marketing strategy that you need to do regularly. It aims to observe the flow of business, whether there is a decrease or increase.

If there is a decline, you should immediately find a new way to become a marketing strategy that will be used. This should be done regularly to keep your business running as expected.

Marketing strategy is indeed an important thing to do. One important thing that also needs to be considered in building a business is financial flows. With times, financial problems are no longer done manually. Now, there are tires…

Important Points in Social Media Marketing


Running a marketing effort through social media is the most effective step for business owners today. How not, social media offers a broad market reach and the assistance of sophisticated facilities to analyze the market. It provides many advantages over having to market the offline way.

Not a few business owners who feel frustrated because they have failed in marketing the business through social media. For this reason, we need to understand some important points in running social media marketing.

 Focus on the Target Market

Rather than trying to master a broad target market or have many social media accounts at one time. It would be better if we focus on pursuing a specific target market. Having how many social media accounts does not hurt at all. But the optimization carried out remains focused and prioritizes focus.

Offering Quality

Just like the previous point, quality is more needed than quantity when talking about marketing through social media. It would be better if we have a few followers who really want to read and communicate actively through social media, rather than having many followers but disappearing after first connecting to our account.

Patience

That running a business effort through any channel certainly requires a process. Likewise, social media marketing cannot be carried out only in a short time. It takes a process that is sometimes long enough to finally be able to build a solid consumer community through social media.

Having a Process

Still related to point number 3, when we succeed in providing quality content that is truly beneficial to online consumers, then slowly we can generate loyalty where those consumers do not mind sharing the content that we have.

Interplay

In social media marketing efforts, we recognize influencers. Influencers are social media account holders who have a big influence on many of their followers. Influencers can be in various fields or focus more on certain fields.…

Marketing Concepts You Need to Understand

The concept of marketing is basically important to be understood and known by all business people who want marketing activities to run smoothly and optimally. Marketing itself can be said as a combination of activities that are interconnected to be able to find out what is needed by consumers so that companies can develop products, prices, services and do promotions

With marketing, it will help consumers to determine the product needed based on certain factors such as quality, time of purchase, and place of purchase. In addition, consumers can be used as information to support appropriate marketing activities by business people. To do the right marketing, you as a candidate or already a business do you need to know the concept of marketing itself.

 Meet the Needs and Desires

In everyday life, it is important to be able to distinguish where it is the needs, desires, and requests. Human needs are something that does not have some of the most basic sense enough that if not met then it can be fatal, such as humans really need clothes, food, and shelter as well as other needs

 Product

In the concept of marketing, this product is an offer that can be divided into several categories, which include goods, services, and ideas or ideas. All products produced by producers become something that is offered to consumers to be able to meet their needs.

Value, Cost, and Satisfaction

The concept of marketing related to value, cost, and satisfaction basically depends on the individual side of each in this case related to consumers of products used to meet their needs. Which the needs of every consumer cannot be compared. In addition, each product also has different levels of fulfillment. So this depends on the consumer itself in assessing, and making considerations for the producers or business people in creating products that will be offered.

Exchange and Transactions

In marketing activities, there is usually an agreement or terms that have been agreed upon by the consumer and business people in exchanging both in the form of money for products or products for products. So when the exchange has been approved, it will carry out transactions such as purchase transactions.

 Relations and Networks

In the marketing concept, there is a relationship term which is a transaction to meet the needs of related parties such as consumers, suppliers, and suppliers. Which is the goal is to maintain the business in the long term. While the results of relationship marketing are to develop various kinds of assets owned by companies called network marketing.

 Market

In the marketing concept, there is a market consisting of buyers or consumers who have needs, and those needs are available and able to carry out exchange of values so that transactions can occur to meet their needs. Market size depends on the number of consumers who want to meet their needs and have the resources to be exchanged for what consumers need.

Sellers and Prospective Buyers

In the marketing concept, there are sellers and prospective buyers. Which of these sellers will look for prospective buyers who if they want to meet their needs so they can exchange values ​​or transactions. The prospective buyer himself is someone who will be identified by the seller and makes it possible to carry out transactions to meet his needs.

That is the explanation of the marketing concept that you need to know as a business person to be more able to maximize marketing activities in your business. May be useful.…