Financial Management Tips for Small Businesses

Most entrepreneurs are more interested in their business ideas and consider financial management as a matter of course. They think if business is good, finance will be just as good. If the business profit, then the money will just flow. This assumption has a point, but can be misleading. It is true, the source of business cash is sales and profits. But business is not just how to make money, but also how to spend and control it.

Financial management is not just how to manage cash. But more than that, financial management is how you manage wealth to generate profits and utilize sources of capital to finance business. Although simple, even small and medium-sized entrepreneurs need to apply the principles of financial management. Here are some basic financial management for small entrepreneurs

1. Separate Personal and Business Money

The most common mistake made by small entrepreneurs in managing finances is mixing business money with personal money. Maybe because the business is still small, you think it doesn’t matter if you mix business money with personal money. But mostly, it is difficult for you to distinguish between personal and business expenses. As a result, personal needs gradually reduce the balance of business money. Separate money physically. If necessary prepare two different boxes or envelopes or money storage purses. Better yet, if you use banking services. Open an account that is specifically used for business. And most importantly, be disciplined in applying this separation.

2. Plan the Use of Money

Even when you have more capital than you think, you still have to plan for the best use of your money. Don’t waste money even though your cash balance seems excessive. Without careful planning, soon you will find yourself in a state of underfunding. Adjust expenditure plans with sales targets and cash receipts. Undermine capital expenditure plans if they do not provide benefits in increasing sales or reducing costs.

3. Make a Financial Logbook

Business is not enough to be managed based on memory, but with complete records. At a minimum, you must have a cash book that records the entry and exit of money. Then match money balances every day with your notes. This is to control the money traffic and ensure no money is tucked. Next, increase your administrative ability to record sales and expenses. No less important, you must also keep track of your outstanding receivables, inventories, and fixed assets. If you can, use a computer system to facilitate the recording process. And it would be better if you could implement an adequate accounting system.

4. Calculate Profits Correctly

Your job as an entrepreneur is to make a profit, but do you know how much profit you have gotten? Calculating profits correctly is as important as generating profits. The most critical part of calculating profits in calculating costs. Most costs can be identified because they involve cash payments. Others do not take the form of cash, such as depreciation and amortization. Some have not yet happened but need to be reserved for future issuance, such as taxes and loan interest.

5. Play Cash Flow Faster

Don’t just focus on profits. Financial management also covers how you manage debt, receivables and merchandise inventory. Many businesses have cash difficulties even though their accounting records show blue numbers. Watch how you rotate cash. Your cash loop is slowing down if your credit sales term is longer than if it’s not, or if you have to store inventory of merchandise. You should try to make credit sales terms the same as your credit purchases. You must also be able to suppress inventory levels in such a way as to be able to fulfill orders but without burdening the finances.

6. Monitor Assets, Debts, and Capital

Periodically, you need to check the inventory in the warehouse and make sure everything is complete and good. But before you can do that, you need to have adequate administration to control all of it. The same thing you need to do with accounts receivable to buyers and bills from suppliers.…

Small Business Development Strategy


The development of small and medium businesses has recently increased quite rapidly. we must realize that having a small and medium business in this era is certainly very promising, especially if we know the strategy of developing small and medium businesses. In developing a business so that it becomes big it is not easy, many aspects must be fulfilled, therefore, for those of you who want to develop your small and medium business, we will share the development strategy.

In starting a business or developing an existing business, of course, you must have the intention and tips that can help you in its development, therefore to support the development of your business you can follow a few tips below:

Choose the Right Location

For small businesses that depend on physical stores, location is one of the most important capital in developing their business. By determining a strategic location (can be close to customers or close to sources of raw materials) will certainly be very influential with your business,

By choosing a location that is close to the customer, of course, the exposure or awareness of your business will be greater so that the possibility of a transaction is also greater. If indeed your type of business requires a constant supply of raw materials, then proximity to the location of raw materials can reduce costs, which in turn can lower selling prices and provide a competitive advantage to your business.

Take advantage of Social Media

Yes in the digital era like now, of course, the role of social media is very powerful in carrying out any activity let alone being used as a medium for marketing your small and medium businesses. With social media, you can do promotions with scalable costs, meaning that costs can be adjusted to your budget and the stage of development of your business.

Another advantage of promoting using social media is Reach or Reach. Social media can reach broader markets both those outside the island or abroad though. How to promote it also varies from making interesting pictures or providing product information with an article presentation to make customers better understand in detail the products you market.

Make Innovations

Customers usually have a boredom and tend to want something new, so that customers do not ‘go’ to another place where we have to provide innovation for our efforts in order to attract them back. This is very important especially for businesses that have many competitors. Therefore innovation is very important to do if you want to develop the business.

Plan your Finances well

Why is this aspect needed in developing small and medium businesses? Due to the fact that many businesses go bankrupt due to errors in financial management, errors in management arise because there is no monitoring of profits and losses. One way for better financial management is a neat recording system and regular financial reporting. Currently, there are many software that can help with this recording. Another advantage of having records and financial statements organized is that it can be used as supporting documents in applying for business loans.…

The Easiest Online Marketing for Property

In an era of increasingly fierce business competition, marketers are increasingly looking for ways to sell their products to clients so that targets are reached. In the midst of this massive digital development, property business marketers also do not want to lose. So, one of the ways taken is online marketing. This is pretty basic because the use of the internet and digital media is also loved by all levels of society. Plus, many tools of online marketing are available free and affordable. But of course, online marketing is still done with a strategy so that all planning does not run without results. SmartEye summarizes the 3 easiest ways of online marketing in the property sector to keep pace with the digital revolution.

Website is like your main face. On a business website, you can display all the information about your business products. Instead of using paid advertising on Google Ads, you can also maximize website content, hereinafter referred to as SEO (Search Engine Optimization). SEO struggles in the world of content and keywords used, therefore, content that is interesting and follows SEO standards has the opportunity to be read by many people. Afterward, you are just waiting for potential buyers to contact you through the information provided in the content.

Master the Short Message Service

In addition, digital marketing also focuses on the speed of response. With the times, it is very possible for consumers and sellers to communicate through chat features that you have such as Whatsapp, Line Official, or customer service chat services from business websites that you have.

Having a professional team is a must. Starting from branding, professional photographers and professional copywriters. Images are the most important element that opens the gates of buyers in choosing your property. Before the price and other aspects, the first thing a prospective buyer sees is, of course, the picture.

Active on Property Search Sites

The easiest way for online marketing to rank second is to be active on property sites. There are times when you have to think about the perspective of ‘partnership’ compared to yourself. This is because there are many portals and home search sites spread across cyberspace. These portals are large platforms which of course if you want to rival them with your own site will certainly incur more effort and costs. Therefore consider becoming one of their members or becoming an advertiser on the platform.

In property platforms on the internet, most of these are real estate portals. Real estate agents provide a number of returns to generate more views that attract visitors. As a result, more offers will go into real estate agents.

For online sales, it is important for agents to disseminate information about the products they sell to the public. There is also a property coming soon feature that tells the public what property will be offered. In this property portal, potential customers must register with the contact that has been announced to get in touch with you.

Online House Open

Visiting directly the marketing gallery location is still a popular trend for property seekers. This is an exciting way to make property choices. Consumers can visit directly and adjust to their personal tastes. It also can see directly the size of a room, how the condition of its furniture and so forth. With an open house, the relationship with the buyer is getting better and is a means to increase consumer confidence in the property agent of choice.

But the problem is if your property product does not yet have a building.…

How to Choose the Right Marketing Media for Business

Advertise digitally, now it is increasingly popular. Well, agree you decide to do digital marketing, can you choose the appropriate advertising media so that targets are more quickly achieved. More today More difficult on every line of business. So, in order to compete and survive, do your promotion correctly and effectively.

Basically there are lots of digital marketing media that you can use as a promotional tool. Even so, surely you must choose the right and right media for your business. The following is how to choose the right digital marketing media for your business

Famous, Trusted, and Credible

If you advertise in a marketing medium that is not too well known, then this can make it easier for consumers who are interested in your product. This happens because less well-known media are not the main choice or access for online media users, so the target audience is smaller. To choose, when choosing digital marketing media, help you choose advertising media that are well known and have heavy traffic.

Easy to Use

Although nowadays almost everyone is familiar with technology and the internet, not all of them understand the ins and outs. This has become one of the weaknesses in digital marketing. To overcome this, the company must look for marketing media that are not only famous or used by many people. More than that, you also have to look for marketing media that are user-friendly or easy to use. The easier it is to use media, the more people use it.

Enjoy Additional Features

Advertise digitally, making the market reach wider, not only limited to domestic but also international allocations. Even though the international market is very attractive, if you are still not able to maximize available resources, the international market extension will not bring significant changes to your business. To argue, it is important for companies to use additional features such as filters or filtering, in order to be able to filter the characteristics of the audience in accordance with the specified target.

In accordance with the Budget

When choosing digital marketing media, the budget factor is considered to be an important thing to consider. Therefore, it is very important for you to choose marketing media that suits your budget. As much as possible adjust your budget and look for media that remains effective and appropriate in supporting your product.

Basically, the budget becomes one of the determinants of ad compatibility that you will create. The greater the budget spent, the choice of digital marketing media that can be chosen can be more varied. Besides the results of product advertising will also be better if it is made with an ideal budget.

Hopefully, the information above is useful for you all.…

Tips for Choosing a Marketing Consultant

When you want to start a business, you need a trusted marketing consultant. Marketing consultants will help and direct you in marketing matters by giving advice. People who are experts in handling marketing advisory usually work in business and project-based organizations. But not all marketing consultants work for consulting firms, many marketing consultants also work freelancers.

Now it’s easy to find a marketing consultant. You need to understand, not all marketing consultants you can trust to help your business. You must be careful in choosing a trusted and qualified marketing consultant. This is done so that the business you run can achieve success. To help you, here we share tips on choosing a complete marketing consultant for you. Your efforts are not wrong in choosing a marketing consultant, it helps you see tips on choosing a marketing consultant that we share below.

Investigate his background

In choosing a marketing consultant, you can start by investigating his background. You must know whether the marketing consultant you will choose has ever done business before. In addition, you must know how well the background to the success of the business. Not only that, you also need to check the level of satisfaction of the clients who have collaborated with this consultant. This checking is carried out starting from the current or no longer a client. By knowing the background, you can make sure that the marketing consultant is right or not for you to choose.

Understand the business world at large

Make sure you choose a marketing consultant who understands the business world at large. A few years ago, when we talked about a marketing consultant, these were very reliable people in the world of marketing. In recent years marketing in Indonesia by utilizing the internet or internet marketing has become an inevitable necessity as more and more internet users. It would be nice if the marketing consultant also mastered and has implemented successful marketing on social media sites such as Facebook and Twitter. Make sure that the marketing consultant you choose can master the above aspects well.

For those of you who are currently confused in choosing a trusted marketing consultant, you can choose us. We are ready to assist you in running your business by giving advice on good marketing techniques. By entrusting the marketing needs of your business to us, we will show a powerful strategy to be able to make products and services good and sell well. We are experts in recognizing the company’s target market for the products and services offered.…

The Most Effective Cafe Business Marketing Strategy

The cafe became one of the multifunctional places for several people. Not only providing food and drinks, but also a cafe that is usually used for meeting places. Cafes are also popular as a place to hang out young people or also often made a group work that is comfortable and convenient. No wonder some people look at it as one of the business opportunities.

Of course, you need help or a strategy to make the cafe that you founded immediately recognized by many people. There are various strategies that you can actually implement when launching a cafe. Some need large capital but not a few who need minimal capital. Here are some of the most effective and recommended cafe business marketing strategies for you to try

Use the Unusual Cafe Concept

To promote your cafe and unique and unusual cafe concepts. The concept of the cafe is not only limited to interior or exterior design but can also be from the food menu to the waitress costume. There are many cafes that you can use as a library, horror, automotive, to jail or hospital. This unusual concept is what attracts your cafe compared to other cafes.

Request a Food Blogger Review Your Cafe

The more developed the technology, the more diverse ways of marketing. Now available only through writing or making advertisements on television or radio alone to video reviews. You can work with food bloggers or famous food vloggers. In addition to the ease of information about the cafe and the bloggers and vloggers are also able to improve the image of the cafe itself. Bloggers have a special ability to process words that can improve the SEO of your cafe website.

Use Social Media

One other promotional strategy that you can try, Of course, there are requirements that need to be followed, such as following a social media cafe account and posting their photos while in a cafe on social media as needed. In addition to being able to increase followers and increase information related to your cafe, this strategy can also create a trial place to introduce new menus to consumers.

Use the Delivery Order Strategy

Not always consumers have to come to your place first. The ball shuttle strategy can be applied to increase sales of your cafe’s food and beverage menu. Cooperate with several transportation applications so that customers can easily order the food and drinks offered. You can provide order delivery services on the pages of your cafe’s website

Promo Presents Certain Moments at Specific Moments

Finally, don’t forget to present interesting promos at certain moments. The agreed moment could be your cafe’s birthday or on a certain day such as Christmas. You can also give discounts for visitors who have birthdays on this day. With this, there will be more visitors who have special privileges. Apart from this it also helps visitors to enjoy more food and beverage menus in your cafe because there are discounts.

To bring your cafe into a successful business you are also required to make a good lead character. Never give up and want to learn from mistakes is an attitude that is needed by every business person.…

The Right Way to Market Your Culinary Business


The food business is never dead because humans can survive from what they eat. This is what is often created opportunities for the food business or culinary business. Both snacks and heavy, equally high levels of beneficial benefits as soon as you can manage them well.

One key to profit when doing business is using the right marketing methods. The existence of a good marketing method can also discuss the disadvantages of doing business. Here is a food marketing strategy that must be applied if you want a successful and efficient business

Create Unique Food Products

Everyone likes to get bored with the same food. Recovery, selling power is reduced. As a result, the level of benefits obtained is also reduced. If you don’t like this, create unique food products.

Make Food More Variable

Many culinary businesses only focus on one type of food. The rate of business growth becomes slow. After all the community would also be bored if only served with one type of food.

Selling Food to People Nearby

Utilizing the people closest to you is also a surefire marketing strategy. Especially if they are relatives, surely you want to help the business you do. The way is beyond easy. You simply offer food that is sold to the people closest. Ask their opinions about the taste of the food you make.

Be Polite and Friendly

The buyer is king, of course, you still remember this one business slogan. Customers are the main key in doing business. Without customers, business growth will go bankrupt. To increase customer loyalty, always provide polite and friendly service. Throw a smile every time a customer comes. With this warm welcome, customers will also be better off to visit your culinary shop.

Pack Interesting Products

Believe it or not, product packaging also determines people’s purchasing power. Cute and unique packaging. More interesting. Product packaging does not have to always use expensive packaging.

You just need to pay attention to how to package it to make it look more attractive. For example, complete products in a paper bag that become the logo of your culinary shop.

Give Special Discounts

Price is not the most important when deciding to buy goods. Indonesian people are interested in buying products when they are cheap. Special discounts will attract public attention to buy.

Building a Business Partner Network

Exceeding business is faster if driven by just one person. This means you need partners to develop your business to become more advanced. The way is easy enough. Enough cooperation with businesses that are still related to culinary business. For example, producers of raw materials, food factories, restaurants, or cafes.

In addition to effort, enthusiasm, and hard work, don’t forget to do the right business tips above that can help you to develop your business. Good luck…