Simple Marketing Tips for Small Businesses

Business newly established alias open eyes confuse you on how to develop and raise it. The reason is not easy to be able to make a famous business or product known to others. There is a way that is usually done by entrepreneurs that are using marketing to be able to get customers and make famous and popular products. However, it is hard to spend even more money, so it is necessary to use the following lightweight marketing tricks.

1) Using Social Media

The first is utilizing social media. What is needed for social media? Of course a smartphone. But now anyone who has a smartphone, surely everyone can have internet credit capital, indeed everyone must have a smartphone. There is no more reason not to be able to use social media to promote your product or business results.

2) receive the Tester

If it is opened in the culinary field, the tester will become one of the classic marketing methods. In fact, this has succeeded in bringing many business products for food to become well-known and also popular products from a small business. For example, from kebab efforts that provide what the tester looks like, the longer they succeed in repairing their wings into branches again. then spend just a little capital for the tester, not much but the marketing is certain.

3) Make a Podcast

Making a podcast is the most widely performed event to be able to promote marketing or support a product that is owned. People are now wondering how to put out a product like that, what kind of company or its founder, and some other questions. Podcasts are a way to introduce a product, by explaining what your business is like, how the process is, its philosophy, etc. make more people argue than trying to multiply the product at a low price. You really have to be demanded creative to be able to attract customers today.

4) Information to Customers

Give weekly or daily info like an “explosion” turned out to be very useful for customers and regular customers for your product. Where they don’t need to check and look for what’s new in your business, they already know through various info like a blast email or maybe a short message. In this time several small businesses and also have an online system that has provided this and provide customers to know what items have been upgraded. Just like social media that also discusses the approval of the notification or approve for the latest products from your business.

5) Become a Sponsor

Furthermore, to be able to buy products without having to spend a lot of money, by sponsoring an organization or sponsoring an activity. They will surely repeat and say again and again about who is sponsoring them and helping with their activities or organizations. Well, that’s where your product will be known and attract the attention of many people. So there is no need to bother using marketing tricks, customers and the public who already know the product of the results of your efforts.

6) Give Free Souvenirs

You never take a walk with your sister or child, then they say they want a gift or souvenir given by the business. Very many who do that right? Learning from existing phenomena, you can also use free gifts or souvenirs to be shared and attract the attention of the public. That way they will look at the products offered and also be useful for further business offers. Who does not want free?

In fact, we started looking for products that didn’t need to put large banners on downtown red lights or use advertisements on television. There are many other simple ways that can make you understand how to market and popularize your products to the public, and succeed in attracting their attention instead of using products from your business and being loyal to customers. It will require a fairly long process, but there is no harm in trying or not needing to help further development…

Marketing Strategies for Small Companies

The marketing strategy is an important component in marketing products to all small, medium and large businesses. In this opportunity, we will not discuss marketing strategies for small and large businesses. What we will discuss is a marketing strategy for medium-sized companies.

Middle-class companies that are developing, of course, will have a struggle for resources, finance, and transportation in infrastructure. With these conditions, it is very important for companies to be able to get more to buy compared to excessive marketing costs. This requires an effective strategy to be able to reap greater benefits. Here are some effective marketing strategies to increase the growth of middle-class companies.

1. Customer Marketing Experience

Customer experience is one marketing that can be applied by companies to be able to attract more with lower marketing costs. Customer experience will be the company’s stewards to market the products offered. For example, a customer who has paid with you for a year and is satisfied with the product that you are selling will immediately share your business experience.

From the small talk, your customers make to these friends, they don’t close the conversation, their partners will come for you. In addition, your existing customers will certainly continue to increase the amount of spending.

2. Data-based marketing

In the digital era like today, marketing products no longer need to do giant marketing techniques that will waste a lot of money. You can now market the products you need according to the data your target customers need. In digital marketing, business people can not only look at data in more detail but can also vary to increase ROI and maximize marketing. Marketing for successful middle-class companies can take their views on marketing based on data and understand the concepts of branding, creativity and data analysis.

3. Technology-based marketing

Is data-based marketing different from technology-based marketing? Yes, very different. Although some of them are part of digital marketing, they have different techniques. One example of technology-based marketing such as marketing through social media or through TV.…

Marketing Tips for Developing Small Businesses

Developing small businesses to make it big is not an easy matter. The reason is, to do this, an entrepreneur must try very hard. Meanwhile, they are willing to go out of business for the sake of developing their business. Remember, the key to the success of an entrepreneur is hard work, smart, and never give up.

Well, so do entrepreneurs who run small businesses. They also have to succeed and apply special tips so that the business is successful and large. Tips or tips that are applied cannot be applied just like that. However, it must be studied and applied before it is actually applied. The goal is that entrepreneurs understand and understand the purpose and function of tips and tips for developing small businesses themselves.

Then, what are the tips and tips? well, here are some tips and tips that you should apply if your small business wants to be big and successful:

# 1 Use business strategies

Every entrepreneur will need a business strategy to develop their business, even with you. Because, in addition to making it easier for you to run a business, this strategy is useful for making it easier for you to determine the budget that must be spent, the actions that must be taken, and as a reference in business development.

# 2 Save on Operational Budgets

This method is useful for minimizing operational funds. If the operational funds per month can be fixed, why not? tips on developing a small business itself aims to minimize the cost of expenditure, most of the operational costs are not important.

# 3 Know the Market Prices

To develop your business, you must always pay attention and know the market price. The reason is, in this way you will know the actual price of your product. In addition, this method is also useful for approval-price increases or price decreases of the product.

# 4 Understand your competence

Recognizing and understanding business motivation is a must and must be done for you. The reason is, in this way you will always be encouraged to make the latest innovations. Not only that, these small business development tips will also make you more active and get to make products that are better and better than what you want.…

Financial Management Tips for Small Businesses

Most entrepreneurs are more interested in their business ideas and consider financial management as a matter of course. They think if business is good, finance will be just as good. If the business profit, then the money will just flow. This assumption has a point, but can be misleading. It is true, the source of business cash is sales and profits. But business is not just how to make money, but also how to spend and control it.

Financial management is not just how to manage cash. But more than that, financial management is how you manage wealth to generate profits and utilize sources of capital to finance business. Although simple, even small and medium-sized entrepreneurs need to apply the principles of financial management. Here are some basic financial management for small entrepreneurs

1. Separate Personal and Business Money

The most common mistake made by small entrepreneurs in managing finances is mixing business money with personal money. Maybe because the business is still small, you think it doesn’t matter if you mix business money with personal money. But mostly, it is difficult for you to distinguish between personal and business expenses. As a result, personal needs gradually reduce the balance of business money. Separate money physically. If necessary prepare two different boxes or envelopes or money storage purses. Better yet, if you use banking services. Open an account that is specifically used for business. And most importantly, be disciplined in applying this separation.

2. Plan the Use of Money

Even when you have more capital than you think, you still have to plan for the best use of your money. Don’t waste money even though your cash balance seems excessive. Without careful planning, soon you will find yourself in a state of underfunding. Adjust expenditure plans with sales targets and cash receipts. Undermine capital expenditure plans if they do not provide benefits in increasing sales or reducing costs.

3. Make a Financial Logbook

Business is not enough to be managed based on memory, but with complete records. At a minimum, you must have a cash book that records the entry and exit of money. Then match money balances every day with your notes. This is to control the money traffic and ensure no money is tucked. Next, increase your administrative ability to record sales and expenses. No less important, you must also keep track of your outstanding receivables, inventories, and fixed assets. If you can, use a computer system to facilitate the recording process. And it would be better if you could implement an adequate accounting system.

4. Calculate Profits Correctly

Your job as an entrepreneur is to make a profit, but do you know how much profit you have gotten? Calculating profits correctly is as important as generating profits. The most critical part of calculating profits in calculating costs. Most costs can be identified because they involve cash payments. Others do not take the form of cash, such as depreciation and amortization. Some have not yet happened but need to be reserved for future issuance, such as taxes and loan interest.

5. Play Cash Flow Faster

Don’t just focus on profits. Financial management also covers how you manage debt, receivables and merchandise inventory. Many businesses have cash difficulties even though their accounting records show blue numbers. Watch how you rotate cash. Your cash loop is slowing down if your credit sales term is longer than if it’s not, or if you have to store inventory of merchandise. You should try to make credit sales terms the same as your credit purchases. You must also be able to suppress inventory levels in such a way as to be able to fulfill orders but without burdening the finances.

6. Monitor Assets, Debts, and Capital

Periodically, you need to check the inventory in the warehouse and make sure everything is complete and good. But before you can do that, you need to have adequate administration to control all of it. The same thing you need to do with accounts receivable to buyers and bills from suppliers.…

Small Business Development Strategy


The development of small and medium businesses has recently increased quite rapidly. we must realize that having a small and medium business in this era is certainly very promising, especially if we know the strategy of developing small and medium businesses. In developing a business so that it becomes big it is not easy, many aspects must be fulfilled, therefore, for those of you who want to develop your small and medium business, we will share the development strategy.

In starting a business or developing an existing business, of course, you must have the intention and tips that can help you in its development, therefore to support the development of your business you can follow a few tips below:

Choose the Right Location

For small businesses that depend on physical stores, location is one of the most important capital in developing their business. By determining a strategic location (can be close to customers or close to sources of raw materials) will certainly be very influential with your business,

By choosing a location that is close to the customer, of course, the exposure or awareness of your business will be greater so that the possibility of a transaction is also greater. If indeed your type of business requires a constant supply of raw materials, then proximity to the location of raw materials can reduce costs, which in turn can lower selling prices and provide a competitive advantage to your business.

Take advantage of Social Media

Yes in the digital era like now, of course, the role of social media is very powerful in carrying out any activity let alone being used as a medium for marketing your small and medium businesses. With social media, you can do promotions with scalable costs, meaning that costs can be adjusted to your budget and the stage of development of your business.

Another advantage of promoting using social media is Reach or Reach. Social media can reach broader markets both those outside the island or abroad though. How to promote it also varies from making interesting pictures or providing product information with an article presentation to make customers better understand in detail the products you market.

Make Innovations

Customers usually have a boredom and tend to want something new, so that customers do not ‘go’ to another place where we have to provide innovation for our efforts in order to attract them back. This is very important especially for businesses that have many competitors. Therefore innovation is very important to do if you want to develop the business.

Plan your Finances well

Why is this aspect needed in developing small and medium businesses? Due to the fact that many businesses go bankrupt due to errors in financial management, errors in management arise because there is no monitoring of profits and losses. One way for better financial management is a neat recording system and regular financial reporting. Currently, there are many software that can help with this recording. Another advantage of having records and financial statements organized is that it can be used as supporting documents in applying for business loans.…

The Easiest Online Marketing for Property

In an era of increasingly fierce business competition, marketers are increasingly looking for ways to sell their products to clients so that targets are reached. In the midst of this massive digital development, property business marketers also do not want to lose. So, one of the ways taken is online marketing. This is pretty basic because the use of the internet and digital media is also loved by all levels of society. Plus, many tools of online marketing are available free and affordable. But of course, online marketing is still done with a strategy so that all planning does not run without results. SmartEye summarizes the 3 easiest ways of online marketing in the property sector to keep pace with the digital revolution.

Website is like your main face. On a business website, you can display all the information about your business products. Instead of using paid advertising on Google Ads, you can also maximize website content, hereinafter referred to as SEO (Search Engine Optimization). SEO struggles in the world of content and keywords used, therefore, content that is interesting and follows SEO standards has the opportunity to be read by many people. Afterward, you are just waiting for potential buyers to contact you through the information provided in the content.

Master the Short Message Service

In addition, digital marketing also focuses on the speed of response. With the times, it is very possible for consumers and sellers to communicate through chat features that you have such as Whatsapp, Line Official, or customer service chat services from business websites that you have.

Having a professional team is a must. Starting from branding, professional photographers and professional copywriters. Images are the most important element that opens the gates of buyers in choosing your property. Before the price and other aspects, the first thing a prospective buyer sees is, of course, the picture.

Active on Property Search Sites

The easiest way for online marketing to rank second is to be active on property sites. There are times when you have to think about the perspective of ‘partnership’ compared to yourself. This is because there are many portals and home search sites spread across cyberspace. These portals are large platforms which of course if you want to rival them with your own site will certainly incur more effort and costs. Therefore consider becoming one of their members or becoming an advertiser on the platform.

In property platforms on the internet, most of these are real estate portals. Real estate agents provide a number of returns to generate more views that attract visitors. As a result, more offers will go into real estate agents.

For online sales, it is important for agents to disseminate information about the products they sell to the public. There is also a property coming soon feature that tells the public what property will be offered. In this property portal, potential customers must register with the contact that has been announced to get in touch with you.

Online House Open

Visiting directly the marketing gallery location is still a popular trend for property seekers. This is an exciting way to make property choices. Consumers can visit directly and adjust to their personal tastes. It also can see directly the size of a room, how the condition of its furniture and so forth. With an open house, the relationship with the buyer is getting better and is a means to increase consumer confidence in the property agent of choice.

But the problem is if your property product does not yet have a building.…

How to Choose the Right Marketing Media for Business

Advertise digitally, now it is increasingly popular. Well, agree you decide to do digital marketing, can you choose the appropriate advertising media so that targets are more quickly achieved. More today More difficult on every line of business. So, in order to compete and survive, do your promotion correctly and effectively.

Basically there are lots of digital marketing media that you can use as a promotional tool. Even so, surely you must choose the right and right media for your business. The following is how to choose the right digital marketing media for your business

Famous, Trusted, and Credible

If you advertise in a marketing medium that is not too well known, then this can make it easier for consumers who are interested in your product. This happens because less well-known media are not the main choice or access for online media users, so the target audience is smaller. To choose, when choosing digital marketing media, help you choose advertising media that are well known and have heavy traffic.

Easy to Use

Although nowadays almost everyone is familiar with technology and the internet, not all of them understand the ins and outs. This has become one of the weaknesses in digital marketing. To overcome this, the company must look for marketing media that are not only famous or used by many people. More than that, you also have to look for marketing media that are user-friendly or easy to use. The easier it is to use media, the more people use it.

Enjoy Additional Features

Advertise digitally, making the market reach wider, not only limited to domestic but also international allocations. Even though the international market is very attractive, if you are still not able to maximize available resources, the international market extension will not bring significant changes to your business. To argue, it is important for companies to use additional features such as filters or filtering, in order to be able to filter the characteristics of the audience in accordance with the specified target.

In accordance with the Budget

When choosing digital marketing media, the budget factor is considered to be an important thing to consider. Therefore, it is very important for you to choose marketing media that suits your budget. As much as possible adjust your budget and look for media that remains effective and appropriate in supporting your product.

Basically, the budget becomes one of the determinants of ad compatibility that you will create. The greater the budget spent, the choice of digital marketing media that can be chosen can be more varied. Besides the results of product advertising will also be better if it is made with an ideal budget.

Hopefully, the information above is useful for you all.…