How to Choose the Right Marketing Media for Business

Advertise digitally, now it is increasingly popular. Well, agree you decide to do digital marketing, can you choose the appropriate advertising media so that targets are more quickly achieved. More today More difficult on every line of business. So, in order to compete and survive, do your promotion correctly and effectively.

Basically there are lots of digital marketing media that you can use as a promotional tool. Even so, surely you must choose the right and right media for your business. The following is how to choose the right digital marketing media for your business

Famous, Trusted, and Credible

If you advertise in a marketing medium that is not too well known, then this can make it easier for consumers who are interested in your product. This happens because less well-known media are not the main choice or access for online media users, so the target audience is smaller. To choose, when choosing digital marketing media, help you choose advertising media that are well known and have heavy traffic.

Easy to Use

Although nowadays almost everyone is familiar with technology and the internet, not all of them understand the ins and outs. This has become one of the weaknesses in digital marketing. To overcome this, the company must look for marketing media that are not only famous or used by many people. More than that, you also have to look for marketing media that are user-friendly or easy to use. The easier it is to use media, the more people use it.

Enjoy Additional Features

Advertise digitally, making the market reach wider, not only limited to domestic but also international allocations. Even though the international market is very attractive, if you are still not able to maximize available resources, the international market extension will not bring significant changes to your business. To argue, it is important for companies to use additional features such as filters or filtering, in order to be able to filter the characteristics of the audience in accordance with the specified target.

In accordance with the Budget

When choosing digital marketing media, the budget factor is considered to be an important thing to consider. Therefore, it is very important for you to choose marketing media that suits your budget. As much as possible adjust your budget and look for media that remains effective and appropriate in supporting your product.

Basically, the budget becomes one of the determinants of ad compatibility that you will create. The greater the budget spent, the choice of digital marketing media that can be chosen can be more varied. Besides the results of product advertising will also be better if it is made with an ideal budget.

Hopefully, the information above is useful for you all.…

Tips for Choosing a Marketing Consultant

When you want to start a business, you need a trusted marketing consultant. Marketing consultants will help and direct you in marketing matters by giving advice. People who are experts in handling marketing advisory usually work in business and project-based organizations. But not all marketing consultants work for consulting firms, many marketing consultants also work freelancers.

Now it’s easy to find a marketing consultant. You need to understand, not all marketing consultants you can trust to help your business. You must be careful in choosing a trusted and qualified marketing consultant. This is done so that the business you run can achieve success. To help you, here we share tips on choosing a complete marketing consultant for you. Your efforts are not wrong in choosing a marketing consultant, it helps you see tips on choosing a marketing consultant that we share below.

Investigate his background

In choosing a marketing consultant, you can start by investigating his background. You must know whether the marketing consultant you will choose has ever done business before. In addition, you must know how well the background to the success of the business. Not only that, you also need to check the level of satisfaction of the clients who have collaborated with this consultant. This checking is carried out starting from the current or no longer a client. By knowing the background, you can make sure that the marketing consultant is right or not for you to choose.

Understand the business world at large

Make sure you choose a marketing consultant who understands the business world at large. A few years ago, when we talked about a marketing consultant, these were very reliable people in the world of marketing. In recent years marketing in Indonesia by utilizing the internet or internet marketing has become an inevitable necessity as more and more internet users. It would be nice if the marketing consultant also mastered and has implemented successful marketing on social media sites such as Facebook and Twitter. Make sure that the marketing consultant you choose can master the above aspects well.

For those of you who are currently confused in choosing a trusted marketing consultant, you can choose us. We are ready to assist you in running your business by giving advice on good marketing techniques. By entrusting the marketing needs of your business to us, we will show a powerful strategy to be able to make products and services good and sell well. We are experts in recognizing the company’s target market for the products and services offered.…

The Most Effective Cafe Business Marketing Strategy

The cafe became one of the multifunctional places for several people. Not only providing food and drinks, but also a cafe that is usually used for meeting places. Cafes are also popular as a place to hang out young people or also often made a group work that is comfortable and convenient. No wonder some people look at it as one of the business opportunities.

Of course, you need help or a strategy to make the cafe that you founded immediately recognized by many people. There are various strategies that you can actually implement when launching a cafe. Some need large capital but not a few who need minimal capital. Here are some of the most effective and recommended cafe business marketing strategies for you to try

Use the Unusual Cafe Concept

To promote your cafe and unique and unusual cafe concepts. The concept of the cafe is not only limited to interior or exterior design but can also be from the food menu to the waitress costume. There are many cafes that you can use as a library, horror, automotive, to jail or hospital. This unusual concept is what attracts your cafe compared to other cafes.

Request a Food Blogger Review Your Cafe

The more developed the technology, the more diverse ways of marketing. Now available only through writing or making advertisements on television or radio alone to video reviews. You can work with food bloggers or famous food vloggers. In addition to the ease of information about the cafe and the bloggers and vloggers are also able to improve the image of the cafe itself. Bloggers have a special ability to process words that can improve the SEO of your cafe website.

Use Social Media

One other promotional strategy that you can try, Of course, there are requirements that need to be followed, such as following a social media cafe account and posting their photos while in a cafe on social media as needed. In addition to being able to increase followers and increase information related to your cafe, this strategy can also create a trial place to introduce new menus to consumers.

Use the Delivery Order Strategy

Not always consumers have to come to your place first. The ball shuttle strategy can be applied to increase sales of your cafe’s food and beverage menu. Cooperate with several transportation applications so that customers can easily order the food and drinks offered. You can provide order delivery services on the pages of your cafe’s website

Promo Presents Certain Moments at Specific Moments

Finally, don’t forget to present interesting promos at certain moments. The agreed moment could be your cafe’s birthday or on a certain day such as Christmas. You can also give discounts for visitors who have birthdays on this day. With this, there will be more visitors who have special privileges. Apart from this it also helps visitors to enjoy more food and beverage menus in your cafe because there are discounts.

To bring your cafe into a successful business you are also required to make a good lead character. Never give up and want to learn from mistakes is an attitude that is needed by every business person.…

The Right Way to Market Your Culinary Business


The food business is never dead because humans can survive from what they eat. This is what is often created opportunities for the food business or culinary business. Both snacks and heavy, equally high levels of beneficial benefits as soon as you can manage them well.

One key to profit when doing business is using the right marketing methods. The existence of a good marketing method can also discuss the disadvantages of doing business. Here is a food marketing strategy that must be applied if you want a successful and efficient business

Create Unique Food Products

Everyone likes to get bored with the same food. Recovery, selling power is reduced. As a result, the level of benefits obtained is also reduced. If you don’t like this, create unique food products.

Make Food More Variable

Many culinary businesses only focus on one type of food. The rate of business growth becomes slow. After all the community would also be bored if only served with one type of food.

Selling Food to People Nearby

Utilizing the people closest to you is also a surefire marketing strategy. Especially if they are relatives, surely you want to help the business you do. The way is beyond easy. You simply offer food that is sold to the people closest. Ask their opinions about the taste of the food you make.

Be Polite and Friendly

The buyer is king, of course, you still remember this one business slogan. Customers are the main key in doing business. Without customers, business growth will go bankrupt. To increase customer loyalty, always provide polite and friendly service. Throw a smile every time a customer comes. With this warm welcome, customers will also be better off to visit your culinary shop.

Pack Interesting Products

Believe it or not, product packaging also determines people’s purchasing power. Cute and unique packaging. More interesting. Product packaging does not have to always use expensive packaging.

You just need to pay attention to how to package it to make it look more attractive. For example, complete products in a paper bag that become the logo of your culinary shop.

Give Special Discounts

Price is not the most important when deciding to buy goods. Indonesian people are interested in buying products when they are cheap. Special discounts will attract public attention to buy.

Building a Business Partner Network

Exceeding business is faster if driven by just one person. This means you need partners to develop your business to become more advanced. The way is easy enough. Enough cooperation with businesses that are still related to culinary business. For example, producers of raw materials, food factories, restaurants, or cafes.

In addition to effort, enthusiasm, and hard work, don’t forget to do the right business tips above that can help you to develop your business. Good luck…

Important Concepts in Marketing Management

Every company has a different idea or concept regarding marketing management. One company might prefer the concept of marketing by producing goods on a large scale, assuming the cost of production can be reduced, the price of goods will be cheap, and goods will sell quickly. Other companies, however, may have different marketing concepts through improving the quality of goods produced. There are at least 5 marketing management concepts with all the advantages and disadvantages you should know.

Production Concept

Companies that adopt this concept, think that the goods and services produced must be cheap, so they can be made anytime and anywhere so that there are no sales problems. Indirectly, the company is trying marketing management through efforts to reduce production costs and strengthen distribution systems. In order to reduce production costs to a minimum level, companies will rely on large-scale goods production systems. This concept will work well if demand exceeds stock. However, customers do not always buy goods or services that are cheap and easy to obtain. There are times when they need quality goods at reasonable prices.

Product Concept

Companies that use this concept believe that the quality of goods and services produced by the company must be good so that it is easy to attract consumers. This marketing management concept might be acceptable to some consumers, but we must not forget, good quality certainly affects the price, while for some consumers, low prices are still the main goal for buying goods.

Sales Concept

Companies that use this concept think that customers should not be left alone. Companies must direct consumers with a sales technique that must be considered because the goods are not bought but the goods must be sold. In this marketing management concept, companies must think of sales efforts to influence consumers to buy their products. They believe that with a good sales system, they can sell whatever products they offer. This sometimes has a point even though it cannot be relied upon continuously. You might be able to win the hearts of your customers once at the first promotion, but with so many competitors, it could be that customers will switch products later on.

Marketing concept

The difference between sales and marketing is that sales emphasize more on the products sold, whereas marketing is more focused on the wants and needs of consumers. Companies that use marketing concepts assume that customer satisfaction is everything, so the goods or services produced must be according to their needs. In other words, companies like this don’t make what they can but make what consumers want. The concept of marketing management may seem modern and can last for quite a long time, but this concept can only be enjoyed by certain people who have more welfare.

General Marketing Concepts

This concept emphasizes not only customer satisfaction but also the benefits to others. For example, if a company produces cars that are low in fuel but cause pollution. This only makes consumers satisfied, but the community does not receive the benefits. Companies with a general marketing management concept, will not want to sell it.

From the 5 explanations of marketing management concepts above, there are many things you can get to learn. Each concept has advantages and disadvantages. After you determine the concept you want to use, you also need to start thinking about making financial statements. With corporate financial reports, you can manage business finances more easily until you can make the right business decisions.

Journals are online accounting software that can help you manage business finances by making it easy to create financial reports instantly. Not only that, with the Journal, you can also monitor your company’s financial condition wherever and whenever. Register your business immediately now!…

5 Home Business Marketing Strategies

The right home-based business marketing strategy is needed especially for business people who are just pursuing business. Considering a home-based business is the right choice for beginners who want to jump-start a business with small capital. Apart from being able to run a home business, home business can also leave the main task with the family. In addition, a home-based business can also be used as a livelihood to increase family income. Running a home business is basically the same as running a business in general. Starting from the planning process, the production process to the marketing strategy. One of the success in running a business is obtained from the right marketing strategy.

In marketing business is often an obstacle, even as good as any business idea if it is not matched by marketing strategies it will be eroded by competitors. In addition, if you do not have a good marketing strategy, sales will not run smoothly and will certainly be detrimental. So do not be surprised if the home business marketing strategy is the spearhead of success in doing a home business. Then what is the right home business marketing strategy?

Distributing brochures and pamphlets
Running a home business certainly has a marketing target that is often located in the area around the house or still in the same area. To that end, distributing several brochures is considered to be one of the right and effective marketing strategies. In addition to distributing brochures, home-based businesses can also put flyers in places that are easily seen by people and crowded with visitors. The more people who read brochures or pamphlets, the more automatically people will find out about the home-based business they are going through. In addition to brochures and pamphlets, businesses can also place banners at strategic locations that are easily known by people. So that it can increase customers who come to use or buy products offered.

Make use of online media

Doing business in the digital age is very closely related to the use of information technology, especially online media to support existing business processes. Utilizing online media as one of the home business marketing strategies is considered able to help increase effectiveness in marketing. Home-based businesses can use social media like intagram, facebook and others to reduce marketing costs that are more efficient. In addition, it can expand target consumers because of course online media users come from several regions and enable the process of disseminating information easily.

Expanding relations

Another home business marketing strategy can be to expand relationships. The point is that home-based business people must be able to expand relations as widely as possible so that the business they run is known by many people. If that has been done, more and more consumers will come and buy the products offered. Although marketing strategies by distributing brochures or pamphlets and utilizing online media can also broaden relations, still home-based businesses need to make efforts to expand relations. Home-based businesses can notify neighbors around the location of the business so that they can help promote or find partners to work together in running a business.

Following the exhibition
Attending events such as exhibitions or fairs is also part of one of the home business marketing strategies. Exhibition or bazaar events in general are often held in an area to commemorate certain events or even the exhibition is made specifically to accommodate home-based business people to promote their business. Through this event, the products offered can be widely recognized by various walks of life in the exhibition and can be even more widely spread.

Market to stores or mini markets
If starting a home business is still on a small scale, businesses can start from marketing to stores or mini markets. This system is often also carried out by other home-based businesses by collaborating with shop owners or mini markets. Of course a home business marketing strategy like this can help increase product sales. Moreover, if the product packaging includes ordering information that can be contacted, this will also emphasize higher product sales figures.

From various information related to home business marketing strategies above, it can help home-based business people who are currently developing and many people in Indonesia are trying to do home-based business. From the home business marketing strategy above, keep in mind that the products offered need to have attractive, safe and comfortable packaging to carry. This is an additional point in itself to increase revenue because packaging is so important and can affect…

Know the Viral Marketing Concept And Excesses

If you are an SEO (Search Engine Optimization) master or internet marketing expert, viral marketing is definitely one of the marketing techniques you know. Viral marketing itself can be explained as a marketing technique with the aim of increasing awareness of a brand or other marketing objectives using existing social media.

Viral marketing uses the recipient of advertising messages, advertisement as a network to spread the marketing message of an online business. This form of communication or message itself can be in the form of news, photos, videos and others that can be shared or forwarded using email or social media. To do viral marketing, there are several concepts that you must understand first as a basis. Some of these factors are:

* Media Messenger
To implement a viral marketing strategy, you will certainly need media to deliver commercial messages that direct the audience or target your product or website. The delivery medium can be in the form of pictures, videos, e-books or e-mail messages.

* Message Dissemination Mechanism

In spreading viral media or content, you can use e-mails, links or websites depending on the type of promotion you are focusing on.

* Provides Reciprocity to Message Spreaders
Similar to hiring a broker, you are advised to give feedback to those who spread your viral content.

* Provision of Space to Spread Viral Content Messages
To spread viral content, you need space or network to spread the viral message. You can use communities, groups or social networks to deliver viral messages that you create for your business.

The use of viral marketing as a means or marketing strategy itself can be said to be a very effective step in promoting a brand, product or website. Those are some tips from us, hopefully, what I have said is useful for readers. See you in the next article,  good luck…