Small Business Development Strategy


The development of small and medium businesses has recently increased quite rapidly. we must realize that having a small and medium business in this era is certainly very promising, especially if we know the strategy of developing small and medium businesses. In developing a business so that it becomes big it is not easy, many aspects must be fulfilled, therefore, for those of you who want to develop your small and medium business, we will share the development strategy.

In starting a business or developing an existing business, of course, you must have the intention and tips that can help you in its development, therefore to support the development of your business you can follow a few tips below:

Choose the Right Location

For small businesses that depend on physical stores, location is one of the most important capital in developing their business. By determining a strategic location (can be close to customers or close to sources of raw materials) will certainly be very influential with your business,

By choosing a location that is close to the customer, of course, the exposure or awareness of your business will be greater so that the possibility of a transaction is also greater. If indeed your type of business requires a constant supply of raw materials, then proximity to the location of raw materials can reduce costs, which in turn can lower selling prices and provide a competitive advantage to your business.

Take advantage of Social Media

Yes in the digital era like now, of course, the role of social media is very powerful in carrying out any activity let alone being used as a medium for marketing your small and medium businesses. With social media, you can do promotions with scalable costs, meaning that costs can be adjusted to your budget and the stage of development of your business.

Another advantage of promoting using social media is Reach or Reach. Social media can reach broader markets both those outside the island or abroad though. How to promote it also varies from making interesting pictures or providing product information with an article presentation to make customers better understand in detail the products you market.

Make Innovations

Customers usually have a boredom and tend to want something new, so that customers do not ‘go’ to another place where we have to provide innovation for our efforts in order to attract them back. This is very important especially for businesses that have many competitors. Therefore innovation is very important to do if you want to develop the business.

Plan your Finances well

Why is this aspect needed in developing small and medium businesses? Due to the fact that many businesses go bankrupt due to errors in financial management, errors in management arise because there is no monitoring of profits and losses. One way for better financial management is a neat recording system and regular financial reporting. Currently, there are many software that can help with this recording. Another advantage of having records and financial statements organized is that it can be used as supporting documents in applying for business loans.…

The Most Effective Cafe Business Marketing Strategy

The cafe became one of the multifunctional places for several people. Not only providing food and drinks, but also a cafe that is usually used for meeting places. Cafes are also popular as a place to hang out young people or also often made a group work that is comfortable and convenient. No wonder some people look at it as one of the business opportunities.

Of course, you need help or a strategy to make the cafe that you founded immediately recognized by many people. There are various strategies that you can actually implement when launching a cafe. Some need large capital but not a few who need minimal capital. Here are some of the most effective and recommended cafe business marketing strategies for you to try

Use the Unusual Cafe Concept

To promote your cafe and unique and unusual cafe concepts. The concept of the cafe is not only limited to interior or exterior design but can also be from the food menu to the waitress costume. There are many cafes that you can use as a library, horror, automotive, to jail or hospital. This unusual concept is what attracts your cafe compared to other cafes.

Request a Food Blogger Review Your Cafe

The more developed the technology, the more diverse ways of marketing. Now available only through writing or making advertisements on television or radio alone to video reviews. You can work with food bloggers or famous food vloggers. In addition to the ease of information about the cafe and the bloggers and vloggers are also able to improve the image of the cafe itself. Bloggers have a special ability to process words that can improve the SEO of your cafe website.

Use Social Media

One other promotional strategy that you can try, Of course, there are requirements that need to be followed, such as following a social media cafe account and posting their photos while in a cafe on social media as needed. In addition to being able to increase followers and increase information related to your cafe, this strategy can also create a trial place to introduce new menus to consumers.

Use the Delivery Order Strategy

Not always consumers have to come to your place first. The ball shuttle strategy can be applied to increase sales of your cafe’s food and beverage menu. Cooperate with several transportation applications so that customers can easily order the food and drinks offered. You can provide order delivery services on the pages of your cafe’s website

Promo Presents Certain Moments at Specific Moments

Finally, don’t forget to present interesting promos at certain moments. The agreed moment could be your cafe’s birthday or on a certain day such as Christmas. You can also give discounts for visitors who have birthdays on this day. With this, there will be more visitors who have special privileges. Apart from this it also helps visitors to enjoy more food and beverage menus in your cafe because there are discounts.

To bring your cafe into a successful business you are also required to make a good lead character. Never give up and want to learn from mistakes is an attitude that is needed by every business person.…