Difference Sales and Marketing

What is the difference between sales and marketing? Our sales and marketing the same thing? For some people who have not participated in these two fields, it might be considered the same. Seeing the community sees sales and marketing the same, selling products. Sales and marketing are indeed part of the company’s strategy to achieve the target. However, the focus of activities between sales and marketing is a different matter. To be more important the following are the differences between sales and marketing:

Understanding Sales and Marketing

To make it easier to understand, the first point discussed is about understanding. Sales are determined as part of the company that sells, ensuring that products are seen or not seen at prices that are in accordance with the initial plan that has been set but also with the agreement of consumers. While marketing is the whole system of business activities such as product approved, price determined, product approved and discussed goods with the aim of satisfying consumers. In short, this sale is a sale and marketing is a strategy to increase sales.

Work Process

Next, you will determine sales and marketing in terms of the collection process. Referring to the notion of sales which are sales, the sales work process is directly to discuss consumers. However, aside from being direct, sales or sales can also be done through media, such as telephone, social media or whatever. Basically this sales activity is a direct activity or direct interaction, as long as both parties are not a problem.

In order for the sales team to do its job properly, a marketing team is needed to conduct a market analysis or ask for the needs and needs of consumers. This marketing is considered a sales activity behind. Those who discuss how to promote, discuss the market, discuss the advantages and disadvantages of products, and so on. In other words, the difference between sales and marketing is marketing that is prepared with concepts, tools, strategies to make consumers interested and sales that are ready to serve consumers so that products sell well.

Priority & Function

In work priorities, differences in sales and marketing can be seen from the target activity. Marketing priority is to get consumers, encourage consumers and build good relationships so that they are loyal. If your customers or customers are many, the company’s revenue will also increase. The function of sales is to serve consumers and help them get the product they are looking for. From priorities and functions, it can be concluded that sales and marketing are two interrelated and synergistic activities.

Work Scope

Sales and marketing can also be distinguished from the space side. Sales or short-term sales. Yes, just see if you make a sale and purchase transaction, only limited to that right? After the transaction process is complete, the sales team no longer needs to be responsible with consumers. While marketing long term (long term). This seller must be related to the seller. Carried out after marketing activities, the team is still responsible for the relationship so that customer loyalty is not lost. In fact, the marketing team must be done with consumers since before the transaction occurs. Like the division of marketing work such as customer satisfaction, market research, and public relations.

The purpose of Marketing and Completion

Next difference. In marketing or marketing, the team is obliged to promote the brand image of the product or company. Request the decision of consumers to buy products because they know the quality or brand of the product. Meanwhile, in the field of sales or sales, brands need important things. Sales objectives are the company’s products sold and specified sales targets are met.

That’s the difference between sales and marketing. The company will not succeed if it only relies on sales because sales will not be created without good marketing. Therefore, in order for the company to continue to develop, it requires proper planning and management, both related to production, marketing, sales, finance and so on.…

Tips for Offering Products to Consumers

Someone who is building a new business or product often has difficulty in offering their products. This difficulty, if not resolved immediately can be the start of the closure of a business within 2-3 months of product launch, because it is unable to get high sales figures so that production costs are not covered.

To overcome this, various reliable sales strategies need to be implemented. One sales strategy that can be taken to increase sales is by offering good products. Even though the price and quality of the product certainly greatly influence the attractiveness of consumers, but without a good offer, it will still affect the ability of the product to be accepted by the public. Want to know how to offer good products to be easily accepted? Check out the following tips!


Before doing the trick to offering a product, make sure that you already have great confidence. With confidence, you will be able to offer products calmly and clearly, so that potential customers can understand and trust what you say. To maximize these tips, try to use the product that you offer first so that you have personal experience and sufficient knowledge about the product.

Show Product Excellence

In order for products to be easily accepted by potential customers, you must explain the benefits of the product when offering it. Show the details of the benefits of these products correctly and naturally. Usually, a prospective customer will be suspicious if you offer a product with an explanation that is too excessive and with a provocative tone. It doesn’t matter if your product has a few flaws, convey it well and make sure that the deficiency is not a problem because of its large benefits.

Don’t Underestimate Other Products

In business, of course, you have competitors who have similar or similar products. When you offer a product that you are selling, don’t denigrate other products. Despite the fact that the product does have a quality below your product, never mention it. This is done to maintain your business relationship for all parties, including customers and business clients. In addition, the behavior of demeaning other products will also be assessed by the people who act as potential buyers. Many buyers are ultimately not too sure of the advantages of a product precisely because the product market sales are too demeaning to its competitors so that it seems less objective.

Give a Good First Impression

A good first impression in the eyes of consumers when offering goods will cause a positive response to trust and buy the product offered and make your product a little hard to forget. This can certainly be an effective imaging. You can give a good first impression by using a persuasive or seductive way but do not seem forceful, giving a detailed and polite explanation so that consumers feel happy and understand all the advantages of your product without fear of intimidation.

Providing the Best Service

Service to consumers is the main key in offering new products. Provide the best service for all your consumers. Both old and new consumers. Serve each customer politely, wholeheartedly and sincerely. Usually, new customers who feel satisfied and comfortable will come back with their friends. To be fair to all consumers and serve calmly.

If the five tips on offering the product above have been successfully run by you and bring in high sales numbers, don’t forget to start good financial management. Make it a habit to record regular income and expenses and analyze the financial records to find out the next appropriate business step.

An online accounting software journal can be your trusted business partner to help with the problem of financial records properly. The journal also has a graph of financial statements that will continue to change according to the financial statements that you record through the Journal. With financial charts that are presented quickly and instantly, you can have financial analysis and good planning for the business easily. For all the important information about the Journal, you can get here.…