The right home-based business marketing strategy is needed especially for business people who are just pursuing business. Considering a home-based business is the right choice for beginners who want to jump-start a business with small capital. Apart from being able to run a home business, home business can also leave the main task with the family. In addition, a home-based business can also be used as a livelihood to increase family income. Running a home-based business is basically the same as running a business in general. Starting from the planning process, the production process to the marketing strategy. One of the success in running a business is obtained from the right marketing strategy.
In business, marketing is often an obstacle, even as good as any business idea if it is not matched by a marketing strategy it will be eroded by competitors. In addition, if you do not have a good marketing strategy, sales will not run smoothly and will certainly be detrimental. So do not be surprised if the home business marketing strategy becomes the spearhead of success in doing a home business. Then what is the right home business marketing strategy?
1. Distribute flyers and pamphlets
Running a home business certainly has a marketing target that is often located in the area around the house or still in the same area. To that end, distributing several brochures is considered to be one of the right and effective marketing strategies. In addition to distributing brochures, home-based businesses can also put flyers in places that are easily seen by people and crowded with visitors. The more people who read brochures or pamphlets, the more automatically people will find out about the home-based business they are going through. In addition to brochures and pamphlets, businesses can also place banners at strategic locations that are easily known by people. So that it can increase customers who come to use or buy products offered.
2. Make use of online media
Doing business in the digital age is very closely related to the use of information technology, especially online media to support existing business processes. Utilizing online media as one of the home business marketing strategies is considered able to help increase effectiveness in marketing. Home-based businesses can use social media like Instagram, Facebook and others to reduce marketing costs that are more efficient. In addition, it can expand target consumers because of course online media users come from several regions and enable the process of disseminating information easily.
3. Expanding Relations
Another home business marketing strategy can be to expand relationships. The point is that home-based business people must be able to expand relations as widely as possible so that the business they run is known by many people. If that has been done, more and more consumers will come and buy the products offered. Although marketing strategies by distributing brochures or pamphlets and utilizing online media can also broaden relations, home-based businesses still need to make efforts to expand relations. Home-based businesses can notify neighbors around the location of the business so that they can help promote or find partners to work together in running a business.
4. Following the Exhibition
Attending events such as exhibitions or fairs is also part of one of the home business marketing strategies. Exhibition or bazaar events, in general, are often held in an area to commemorate certain events or even the exhibition is made specifically to accommodate home-based business people to promote their business. Through this event, the products offered can be widely recognized by various walks of life in the exhibition and can be even more widely spread.
5. Market to Stores or Mini Markets
If starting a home business is still on a small scale, businesses can start from marketing to stores or mini markets. This system is often carried out by other home-based businesses by collaborating with shop owners or mini markets. Of course, a home business marketing strategy like this can help increase product sales. Moreover, if the product packaging includes order information that can be contacted, this will also emphasize higher product sales figures.
From various information related to home business marketing strategies above, it can help home-based businesses that are currently developing and many people in Indonesia are trying to do business at home. From the home business marketing strategy above, keep in mind that the products offered need to have attractive, safe and comfortable packaging to carry. This becomes an additional point in itself to increase revenue because packaging is so important and can mem