Many strategies we can do. Creativity is very necessary. If you feel you have no knowledge, don’t be shy to ask questions and study here and there. In the following, we will discuss the basic principles and strategies for marketing your small open business
Clarify market Segmentation
Get to know your product well, then choose the desired market segmentation. Defining this market segment has many ways, and depends on the product as well. By clarifying the market segments that will be targeted, we will more easily determine the pricing strategy, how to advertise, the language of advertising, and to whom we must work together.
Effective and Measurable Promotion
If you have clearly set your target market, it will be easier for us to plan the promotion model and marketing planning strategy that we do. Choose some of the various promotional models available. Then plan the period, the amount of the budget that will be issued, what media will be used. then record the results completely
Make a Product Package
Making product packages makes potential customers have more choices. It is also able to ‘force’ consumers to buy products in large quantities. This product package aims for consumers to buy more than one product
Frequently do promos by giving gifts, promotional packages or any form of incentive for your consumers. For example, there is a special discount or special gift if the consumer makes a repeat purchase or a certain amount.
Perform Variations and Product Development
Take the time to develop the product. We can develop this product by making product/service variants more varied. The important thing about this strategy is that we are sensitive to consumer needs. Variants of this product can be in terms of different sizes, different features, types of products, types and other variations.
Exchange vouchers with other entrepreneurs
Collaboration with other business owners needs to be done. It can be in the form of product bundling if your product can be put together in a package with a product or service that belongs to your neighbor.