What is meant by marketing? Understanding Marketing is a series of activities aimed at marketing products, both goods or services, in various ways so that the product is liked and used by a wide audience.
There is also mention of the notion of marketing is a combination of various interrelated activities where the aim is to find out the needs of consumers or the market. With this information the company can create or develop a product, price, service, and promotion so that the market needs are met and the company benefits.
Marketing function in the company
Every company relies on marketing in an effort to generate sales and revenue for the company. That is why the marketing process becomes something very crucial for all businesses.
Referring to the understanding of marketing above, in general, there are four basic concepts of marketing. The marketing concept is as Production, Product, Marketing, and Sales
Besides having a function, marketing has the main task that must be done so that the business can still run. Here are the duties of marketing:
- As the first person to introduce the company’s products to the public, especially in new products that require a lot of promotion.
- The task is to be the person who sells the company’s products to consumers so that the company benefits from each product sold.
- Duty to find information and convey it to the company about the advantages and disadvantages of a product being sold.
- In charge of establishing good relations between companies and consumers.
And a company will not be able to successfully win the market competition if it only relies on sales. And sales will not be created properly if without the support of a good marketing strategy. Every company can sell, but not necessarily every company is able to plan marketing strategies that are able to satisfy the needs and desires of consumers. Send regards for success.