The concept of marketing is basically important to be understood and known by all business people who want marketing activities to run smoothly and optimally. Marketing itself can be said as a combination of activities that are interconnected to be able to find out what is needed by consumers so that companies can develop products, prices, services and do promotions
With marketing, it will help consumers to determine the product needed based on certain factors such as quality, time of purchase, and place of purchase. In addition, consumers can be used as information to support appropriate marketing activities by business people. To do the right marketing, you as a candidate or already a business do you need to know the concept of marketing itself.
Meet the Needs and Desires
In everyday life, it is important to be able to distinguish where it is the needs, desires, and requests. Human needs are something that does not have some of the most basic sense enough that if not met then it can be fatal, such as humans really need clothes, food, and shelter as well as other needs
In the concept of marketing, this product is an offer that can be divided into several categories, which include goods, services, and ideas or ideas. All products produced by producers become something that is offered to consumers to be able to meet their needs.
Value, Cost, and Satisfaction
The concept of marketing related to value, cost, and satisfaction basically depends on the individual side of each in this case related to consumers of products used to meet their needs. Which the needs of every consumer cannot be compared. In addition, each product also has different levels of fulfillment. So this depends on the consumer itself in assessing, and making considerations for the producers or business people in creating products that will be offered.
Exchange and Transactions
In marketing activities, there is usually an agreement or terms that have been agreed upon by the consumer and business people in exchanging both in the form of money for products or products for products. So when the exchange has been approved, it will carry out transactions such as purchase transactions.
Relations and Networks
In the marketing concept, there is a relationship term which is a transaction to meet the needs of related parties such as consumers, suppliers, and suppliers. Which is the goal is to maintain the business in the long term. While the results of relationship marketing are to develop various kinds of assets owned by companies called network marketing.
In the marketing concept, there is a market consisting of buyers or consumers who have needs, and those needs are available and able to carry out exchange of values so that transactions can occur to meet their needs. Market size depends on the number of consumers who want to meet their needs and have the resources to be exchanged for what consumers need.
Sellers and Prospective Buyers
In the marketing concept, there are sellers and prospective buyers. Which of these sellers will look for prospective buyers who if they want to meet their needs so they can exchange values or transactions. The prospective buyer himself is someone who will be identified by the seller and makes it possible to carry out transactions to meet his needs.
That is the explanation of the marketing concept that you need to know as a business person to be more able to maximize marketing activities in your business. May be useful.