The marketing strategy is an important component in marketing products to all small, medium and large businesses. In this opportunity, we will not discuss marketing strategies for small and large businesses. What we will discuss is a marketing strategy for medium-sized companies.
Middle-class companies that are developing, of course, will have a struggle for resources, finance, and transportation in infrastructure. With these conditions, it is very important for companies to be able to get more to buy compared to excessive marketing costs. This requires an effective strategy to be able to reap greater benefits. Here are some effective marketing strategies to increase the growth of middle-class companies.
1. Customer Marketing Experience
Customer experience is one marketing that can be applied by companies to be able to attract more with lower marketing costs. Customer experience will be the company’s stewards to market the products offered. For example, a customer who has paid with you for a year and is satisfied with the product that you are selling will immediately share your business experience.
From the small talk, your customers make to these friends, they don’t close the conversation, their partners will come for you. In addition, your existing customers will certainly continue to increase the amount of spending.
2. Data-based marketing
In the digital era like today, marketing products no longer need to do giant marketing techniques that will waste a lot of money. You can now market the products you need according to the data your target customers need. In digital marketing, business people can not only look at data in more detail but can also vary to increase ROI and maximize marketing. Marketing for successful middle-class companies can take their views on marketing based on data and understand the concepts of branding, creativity and data analysis.
3. Technology-based marketing
Is data-based marketing different from technology-based marketing? Yes, very different. Although some of them are part of digital marketing, they have different techniques. One example of technology-based marketing such as marketing through social media or through TV.