Difference Sales and Marketing

What is the difference between sales and marketing? Our sales and marketing the same thing? For some people who have not participated in these two fields, it might be considered the same. Seeing the community sees sales and marketing the same, selling products. Sales and marketing are indeed part of the company’s strategy to achieve the target. However, the focus of activities between sales and marketing is a different matter. To be more important the following are the differences between sales and marketing:

Understanding Sales and Marketing

To make it easier to understand, the first point discussed is about understanding. Sales are determined as part of the company that sells, ensuring that products are seen or not seen at prices that are in accordance with the initial plan that has been set but also with the agreement of consumers. While marketing is the whole system of business activities such as product approved, price determined, product approved and discussed goods with the aim of satisfying consumers. In short, this sale is a sale and marketing is a strategy to increase sales.

Work Process

Next, you will determine sales and marketing in terms of the collection process. Referring to the notion of sales which are sales, the sales work process is directly to discuss consumers. However, aside from being direct, sales or sales can also be done through media, such as telephone, social media or whatever. Basically this sales activity is a direct activity or direct interaction, as long as both parties are not a problem.

In order for the sales team to do its job properly, a marketing team is needed to conduct a market analysis or ask for the needs and needs of consumers. This marketing is considered a sales activity behind. Those who discuss how to promote, discuss the market, discuss the advantages and disadvantages of products, and so on. In other words, the difference between sales and marketing is marketing that is prepared with concepts, tools, strategies to make consumers interested and sales that are ready to serve consumers so that products sell well.

Priority & Function

In work priorities, differences in sales and marketing can be seen from the target activity. Marketing priority is to get consumers, encourage consumers and build good relationships so that they are loyal. If your customers or customers are many, the company’s revenue will also increase. The function of sales is to serve consumers and help them get the product they are looking for. From priorities and functions, it can be concluded that sales and marketing are two interrelated and synergistic activities.

Work Scope

Sales and marketing can also be distinguished from the space side. Sales or short-term sales. Yes, just see if you make a sale and purchase transaction, only limited to that right? After the transaction process is complete, the sales team no longer needs to be responsible with consumers. While marketing long term (long term). This seller must be related to the seller. Carried out after marketing activities, the team is still responsible for the relationship so that customer loyalty is not lost. In fact, the marketing team must be done with consumers since before the transaction occurs. Like the division of marketing work such as customer satisfaction, market research, and public relations.

The purpose of Marketing and Completion

Next difference. In marketing or marketing, the team is obliged to promote the brand image of the product or company. Request the decision of consumers to buy products because they know the quality or brand of the product. Meanwhile, in the field of sales or sales, brands need important things. Sales objectives are the company’s products sold and specified sales targets are met.

That’s the difference between sales and marketing. The company will not succeed if it only relies on sales because sales will not be created without good marketing. Therefore, in order for the company to continue to develop, it requires proper planning and management, both related to production, marketing, sales, finance and so on.…

What is Marketing

Marketing is very vital in a business activity. Without the marketing department, a company will not get customers, which means no money coming in. Therefore, marketing and business are a unity that actually cannot be separated.

In this article, we will briefly review what marketing is starting from the definition, the task of a marketing department, to ways of doing marketing itself. Check out his review of marketing through the explanation below

With the increasingly shifting and dynamic marketing models and methods today, a company’s marketing division is also practically more adaptive to change. In general, there are at least 4 important parts that are the responsibility of a marketing division in a company today.

Social Media Manager

Social networking as a place for our prospective customers to gather should be a special concern for all marketers. Your business does not have to be active on all platforms but just focus on one channel whether it’s YouTube, Instagram, or the other. Full Review: How Businesses Present on Social Media

Content Specialist

It’s no longer the time for you to promote by talking about your product/service only. Understand who your target market is, learn what problems they have, and make your business presence as a solution to their problems. More about what content specialist tasks and functions will be discussed in more detail in the next article about inbound marketing.

Automation Specialist

The task of the automation specialist is more focused on marketing tools that can be run automatically or semi-automatically. One tool that is widely used is the online advertisement, aka online advertising. Why online advertising can be called automation? Because in delivering an ad on the internet, service providers will use a special algorithm so that our ads can reach a specific target market that we are aiming for based on interests, hobbies, to the needs of our target market.

Analyst Marketing

This last task is somewhat different from the other three divisions. A marketing analyst is not required to make promotional content, but a comprehensive evaluation of the effectiveness and efficiency of marketing performance from the three fields above. A marketing analyst must be able to formulate ways to optimize each marketing method whether through social media, blogs, or advertisements. Optimizations that are carried out are very diverse, starting from the design side, word selection, behavior from the market, and others.

Okay, that’s the basics of digital marketing that we have adapted to the latest trends. If you have an opinion or question, you can submit it through the comments column. Greetings to continue to work and innovate!…

Tips for Choosing a Digital Marketing Agency

When you want to increase income from your business, then what you need is a professional and trusted digital marketing agency that can promote your business. But in this digital age, there are already many choices of digital marketing agencies that are sure to make you confused about which one to choose, right? Try to read the 4 tips below to choose a digital marketing agency that is suitable for your business.

1. Agency Website Analysis

Try to imagine, when an agency promotes its services, but the appearance or website of that agency is not attractive, the design is not up to date, the features are not complete, do you still entrust the agency to promote your business? Certainly not! The logic is, to promote yourself through the website alone can not let alone promote your business through a good website, certainly not! Therefore analyzing an agency website is the most important thing you must do before proceeding to the next stage.

2. Study the Company Profile

Of course, you don’t want to carelessly use the services of a digital marketing agency, it’s unclear where the agency came from. You need to ‘know’ first about the background of the company, where the location is, the address is clear, there is a contact number, it’s easy and can be contacted. Try to check in the profile column or usually the agency creates a special page to explain who they really are. If they are indeed a professional digital agency, everything should be explained clearly without exception.

3. Services or Services Provided

You also need to be clear about what services or services are provided by the agency. Do what you need. Adjust your budget. Try asking first, is there an economical package or advice on which service you should take. Is the service in the form of one-time payment in a month or for a year. Everything you have to ask first. A professional agency will definitely give the best advice to prospective clients.

4. Client Portfolios

If you visit a digital marketing agency website, one part that you will definitely see is the portfolio of its clients. Try to pay close attention to the pictures and writings displayed with the title of the portfolio. Is the portfolio really the agency that does it or is it just displayed? Make sure the images and writing in the portfolio can be seen the results, not just display it to convince prospective clients that the agency is experienced. Try to be more thorough and critical!

After you read the 4 tips above, you should already know what kind of digital marketing agency you will use. If you are still confused, you can ask for recommendations from your family and friends. May be useful…

Launching Your Big Idea? 7 Startup Funding Ways

Do you lack funds for your next business idea? The realization of your idea depends on the necessary working capital. Where can you find fast and easy access to the capital you need such as ACH business loans? No worries! Below you can find answers to these questions.

Startup Funding: ACH Business Loans & Not Only

There’re multiple ways of getting financing for your new business. Only, this type of funding is, as a rule, risky in the eyes of providers. The reason is simple: new businesses come with higher risks.

Here’re 7 ways to finance your startup:

  1. Bootstrapping: this is when you build your startup using your personal finances or from the operating revenues of the new company.
  2. Friends and family: this is a go-for option in many cases, however, it can hurt your relationships.
  3. Line of Credit: a line of credit means the lender sets certain funds with a limit on the amount you can spend.
  4. Accelerators and Incubators: in this case, you get early-on resources.
  5. Crowdfunding: you can find a number of crowdfunding platforms to use for raising capital.
  6. Equity Financing: in this case, you should issue shares of your stock, or ownership to obtain working capital. However, if you turn to a reputable alternative online lender that specializes in your field, you can get quick and easy access to the necessary funding, such as ACH business loans, with the cheapest possible rates.
  7. Independent Angel Investors and Angel Investor Networks: they’ll provide you with funds but will require some ownership of your business.

Important to Know

Knowing how to finance your startup is key to your success as an entrepreneur. The reality is that business ventures are likely to require more financial resources than you think.

Did you know that lack of business funding is the top reason why at least 90% of startup businesses become a failure? Statistics in the field show that the average small business requires nearly $10.000.

To sum up, startups aren’t the same as running businesses, and the funds they require are different as well. Just take the time to shop around to find the right financing for your startup.

Author Bio: Michael Hollis is a Detroit native who now lives in Los Angeles. He is an account executive who has helped hundreds of business owners with their ACH business loans solutions. He’s experimented with various occupations: computer programming, dog-training, scientificating… But his favorite job is the one he’s now doing full time — providing business funding for hard working business owners across the country.

Tips for Offering Products to Consumers

Someone who is building a new business or product often has difficulty in offering their products. This difficulty, if not resolved immediately can be the start of the closure of a business within 2-3 months of product launch, because it is unable to get high sales figures so that production costs are not covered.

To overcome this, various reliable sales strategies need to be implemented. One sales strategy that can be taken to increase sales is by offering good products. Even though the price and quality of the product certainly greatly influence the attractiveness of consumers, but without a good offer, it will still affect the ability of the product to be accepted by the public. Want to know how to offer good products to be easily accepted? Check out the following tips!

Confidence

Before doing the trick to offering a product, make sure that you already have great confidence. With confidence, you will be able to offer products calmly and clearly, so that potential customers can understand and trust what you say. To maximize these tips, try to use the product that you offer first so that you have personal experience and sufficient knowledge about the product.

Show Product Excellence

In order for products to be easily accepted by potential customers, you must explain the benefits of the product when offering it. Show the details of the benefits of these products correctly and naturally. Usually, a prospective customer will be suspicious if you offer a product with an explanation that is too excessive and with a provocative tone. It doesn’t matter if your product has a few flaws, convey it well and make sure that the deficiency is not a problem because of its large benefits.

Don’t Underestimate Other Products

In business, of course, you have competitors who have similar or similar products. When you offer a product that you are selling, don’t denigrate other products. Despite the fact that the product does have a quality below your product, never mention it. This is done to maintain your business relationship for all parties, including customers and business clients. In addition, the behavior of demeaning other products will also be assessed by the people who act as potential buyers. Many buyers are ultimately not too sure of the advantages of a product precisely because the product market sales are too demeaning to its competitors so that it seems less objective.

Give a Good First Impression

A good first impression in the eyes of consumers when offering goods will cause a positive response to trust and buy the product offered and make your product a little hard to forget. This can certainly be an effective imaging. You can give a good first impression by using a persuasive or seductive way but do not seem forceful, giving a detailed and polite explanation so that consumers feel happy and understand all the advantages of your product without fear of intimidation.

Providing the Best Service

Service to consumers is the main key in offering new products. Provide the best service for all your consumers. Both old and new consumers. Serve each customer politely, wholeheartedly and sincerely. Usually, new customers who feel satisfied and comfortable will come back with their friends. To be fair to all consumers and serve calmly.

If the five tips on offering the product above have been successfully run by you and bring in high sales numbers, don’t forget to start good financial management. Make it a habit to record regular income and expenses and analyze the financial records to find out the next appropriate business step.

An online accounting software journal can be your trusted business partner to help with the problem of financial records properly. The journal also has a graph of financial statements that will continue to change according to the financial statements that you record through the Journal. With financial charts that are presented quickly and instantly, you can have financial analysis and good planning for the business easily. For all the important information about the Journal, you can get here.…

4 Tips for Choosing a Digital Marketing Agency

When you want to increase income from your business, then what you need is a professional and trusted digital marketing agency that can promote your business. But in this digital age, there are already many choices of digital marketing agencies that are sure to make you confused about which one to choose, right? Try to read the 4 tips below to choose a digital marketing agency that is suitable for your business.

1. Agency Website Analysis

Try to imagine, when an agency promotes its services, but the appearance or website of that agency is not attractive, the design is not up to date, the features are not complete, do you still entrust the agency to promote your business? Certainly not! The logic is, to promote yourself through the website alone can not let alone promote your business through a good website, certainly not! Therefore analyzing an agency website is the most important thing you must do before proceeding to the next stage.

2. Study the Company Profile

Of course, you don’t want to carelessly use the services of a digital marketing agency, it’s unclear where the agency came from. You need to ‘know’ first about the background of the company, where the location is, the address is clear, there is a contact number, it’s easy and can be contacted. Try to check in the profile column or usually the agency creates a special page to explain who they really are. If they are indeed a professional digital agency, everything should be explained clearly without exception.

3. Services or Services Provided

You also need to be clear about what services or services are provided by the agency. Do what you need. Adjust your budget. Try asking first, is there an economical package or advice on which service you should take. Is the service in the form of one-time payment in a month or for a year. Everything you have to ask first. A professional agency will definitely give the best advice to prospective clients.

4. Client Portfolios

If you visit a digital marketing agency website, one part that you will definitely see is the portfolio of its clients. Try to pay close attention to the pictures and writings displayed with the title of the portfolio. Is the portfolio really the agency that does it or is it just displayed? Make sure the images and writing in the portfolio can be seen the results, not just display it to convince prospective clients that the agency is experienced. Try to be more thorough and critical!…

Tips for Choosing a Marketing Consultant

When you want to start a business, you need a trusted marketing consultant. Marketing consultants will help and direct you in marketing matters by giving advice. People who are experts in handling marketing advisory usually work in business and project-based organizations. But not all marketing consultants work for consulting firms, many marketing consultants also work freelancers.

Now it’s easy to find a marketing consultant. You need to understand, not all marketing consultants you can trust to help your business. You must be careful in choosing a trusted and qualified marketing consultant. This is done so that the business you run can achieve success. To help you, here we share tips on choosing a complete marketing consultant for you. Your efforts are not wrong in choosing a marketing consultant, it helps you see tips on choosing a marketing consultant that we share below.

Investigate his background

In choosing a marketing consultant, you can start by investigating his background. You must know whether the marketing consultant you will choose has ever done business before. In addition, you must know how well the background to the success of the business. Not only that, you also need to check the level of satisfaction of the clients who have collaborated with this consultant. This checking is carried out starting from the current or no longer a client. By knowing the background, you can make sure that the marketing consultant is right or not for you to choose.

Understand the business world at large

Make sure you choose a marketing consultant who understands the business world at large. A few years ago, when we talked about a marketing consultant, these were very reliable people in the world of marketing. In recent years marketing in Indonesia by utilizing the internet or internet marketing has become an inevitable necessity as more and more internet users. It would be nice if the marketing consultant also mastered and has implemented successful marketing on social media sites such as Facebook and Twitter. Make sure that the marketing consultant you choose can master the above aspects well.

For those of you who are currently confused in choosing a trusted marketing consultant, you can choose us. We are ready to assist you in running your business by giving advice on good marketing techniques. By entrusting the marketing needs of your business to us, we will show a powerful strategy to be able to make products and services good and sell well. We are experts in recognizing the company’s target market for the products and services offered.…