The Best Content Marketing Strategy for Business

Content marketing, according to the Content Marketing Institute (CMI) is a digital marketing strategy that is more focused on creating and distributing quality, relevant, and consistent content with the aim of attracting an audience so that it can ultimately provide benefits for businesses.

Do not start anything without a goal first, including in running content marketing. Without goals, you don’t have something you want to achieve. Like traveling but do not know where to go. Determining the purpose of content marketing must also begin, for example starting with increasing brand awareness, turning the audience into consumers, maintaining customer loyalty, and continuing.

The following content marketing strategies for businesses have proven effective, the following have been approved:

1. Determine the Purpose of the Content

In general, in a content marketing strategy, there are 3 main objectives of content creation, namely bringing website visitors, increasing trust and product sales. The third goal may not be combined with each other, content that has the purpose of bringing visitors will be different from content that contains sales.

So that your visitors are not bored, then the content can be shared so that visitors are comfortable. In addition, you need to be careful when creating content about sales, make cement, maybe so that your consumers are interested in the products you have.

2. Recognize the Audience and Target Market

In order for your product to be successful and accepted by the market, it is necessary to do a market analysis beforehand about the great opportunities and existing competition. Apart from that you also need to understand the right target audience. That way you can share the type of content that you will provide to site visitors according to the target market that you are aiming for.

3. Mapping Content

By using content mapping, the discussion on your website can be clearly directed away from the main subject. In addition, by mapping, you are easier to do SEO optimization on certain keywords. Expected from the main keywords that are searched for derived keywords and keywords that are still related to the main keywords.

4. Understand Content Creation Strategies

After the content has been properly mapped, the content creation strategy is now being carried out. Create useful content, easily create content for sales. The easiest is content that promotes a product, then the content that contains branding is continued. Apart from the amount, the content that contains the most products, then the new content and the last sales content.

5. Choosing a Content Management System

Content Management System or CMS is an application that makes it easy for you to manage content. Our recommendations for the best CMS using WordPress, besides having the largest users in the world, WordPress has the most complete features with the support of various plugins that make it easier for you to manage your business content marketing.

6. Content Distribution

After the published content you still need more tasks, you need to do is content distribution. Imagine that in one day there are millions of published content, then how can you compete if you don’t support content for the right audience? You can start sharing on social media accounts that share your business interests or use email list building or social media.

7. Audit of Work Results

The last is an audit of the content that you have distributed. Does it have good performance or not? If you have a problem, it seems that you need to do some research from the beginning to be more targeted. Additionally, you can install Google Analytics to measure the performance of the website and the content you have.

Indeed in terms of content marketing strategies for online businesses you have a lot to go through. It takes a lot of energy, time and effort to produce a great content marketing strategy. maybe useful…

Marketing Tips for Developing Small Businesses

Developing small businesses to make it big is not an easy matter. The reason is, to do this, an entrepreneur must try very hard. Meanwhile, they are willing to go out of business for the sake of developing their business. Remember, the key to the success of an entrepreneur is hard work, smart, and never give up.

Well, so do entrepreneurs who run small businesses. They also have to succeed and apply special tips so that the business is successful and large. Tips or tips that are applied cannot be applied just like that. However, it must be studied and applied before it is actually applied. The goal is that entrepreneurs understand and understand the purpose and function of tips and tips for developing small businesses themselves.

Then, what are the tips and tips? well, here are some tips and tips that you should apply if your small business wants to be big and successful:

# 1 Use business strategies

Every entrepreneur will need a business strategy to develop their business, even with you. Because, in addition to making it easier for you to run a business, this strategy is useful for making it easier for you to determine the budget that must be spent, the actions that must be taken, and as a reference in business development.

# 2 Save on Operational Budgets

This method is useful for minimizing operational funds. If the operational funds per month can be fixed, why not? tips on developing a small business itself aims to minimize the cost of expenditure, most of the operational costs are not important.

# 3 Know the Market Prices

To develop your business, you must always pay attention and know the market price. The reason is, in this way you will know the actual price of your product. In addition, this method is also useful for approval-price increases or price decreases of the product.

# 4 Understand your competence

Recognizing and understanding business motivation is a must and must be done for you. The reason is, in this way you will always be encouraged to make the latest innovations. Not only that, these small business development tips will also make you more active and get to make products that are better and better than what you want.…

Marketing Through Social Media

Marketing through social media is a marketing process carried out through third parties, namely social media-based websites. Currently, there are many social media that can be used for marketing or promoting a product or service.

Social media that are often used for marketing or promotion include Facebook, Instagram, and Twitter. Through this media, a company or brand can conduct structured and targeted promotions. Marketing with social media is not always related to buying and selling directly. In this marketing, you can market content in the form of posts on the web, images or videos. Content that is marketed through social media is related to the product to be sold.

In addition to marketing content, this modern marketing technique is also used to market brands. The purpose of marketing the brand here is to introduce the brand in general to the public as a whole or often referred to as brand awareness. By introducing a good brand, the public trust will increase and can increase the conversion of promotions to sales.

In order for this marketing to run smoothly, you have to be patient and apply the right method, for example, the promotion target is clear and interaction with the community goes well. There are several important components that must be present in social media marketing. You must understand these important components so that the marketing process runs smoothly. Here is the full review.

Focus on the Goals

Marketing through social media can be done by anyone, just have a social networking account, you can do marketing. However, focused and targeted marketing is rather difficult. Before marketing a product, it is better to determine the target first.

It’s better to do a promotion to hundreds of people who are on target than thousands of people who don’t necessarily want to read the promotional content. In addition, promotion to targeted users can also increase product sales.

Combining Multiple Platforms

The focus on social media is indeed highly required by many marketers. However, if you can enter some social media well, the promotion can run smoothly.

Usually, social media users on several platforms have their own uniqueness in responding to promotions. There are those who like hard-selling promotions, there are those who like light promotions, promotions with pictures, and videos.

Active In Interacting

When using social media, don’t forget to interact with the community. When someone asks or complains, you have to respond well. Active interaction will make your brand more trusted.

Using Influencers

In addition to presenting quality content, using influencers can also be used to attract many buyers. You can use several celebrities or celebrities who are close to the public.

Be patient

Social media marketing requires patience because the chances of a marketer giving up are quite large. Because sales conversions can not be seen directly. People need to be convinced to want to buy. Therefore, promotions here must be conducted periodically and attractively.

Thus a review of marketing through social media can be a digital marketing solution for your business. Of course, don’t be foolish about creating a social media account just to try to popularize your business. However, use powerful strategies to create an effective, unique and popular marketing system.…

Media Sosial Marketing

Social media marketing is a marketing process that is carried out through a third party that is a social media-based website. There are many social media that can be used for marketing or promoting products or services. Social media accounts are often used for promotions such as Twitter, Facebook, and Instagram. Through this media, companies or brands can conduct structured and targeted promotions.

Many people who hear the word marketing, must immediately think about advertising that contains the product. But, marketing with social media is not always related to direct buying and selling. In social media marketing, you can market content in the form of posts on the web, images, or videos. Content that is marketed through social media is related to goods or services to be sold.

In addition to marketing content, social media marketing also markets brands. The purpose of brand marketing here is to introduce the brand (in general) to the community as a whole or often referred to as brand awareness. By introducing the brand and giving a good impression, the public trust will increase and can increase the conversion of promotions to sales.

There are several important components that must be present in social media marketing. You should consider the components below so that this marketing process runs smoothly.

1. Focus on the Goals

Social media marketing can be done by anyone, as long as they have a social networking account, they can do marketing. However, focused and targeted marketing is difficult. Before marketing the product, the target must be determined first.

It’s better to do a promotion to 100 people who are on target than people who don’t necessarily want to read the promotional content. In addition, promotions to sponsored users can also increase sales of goods.

2. Patience

Social media marketing requires huge opportunities. First, sales conversions cannot be seen directly. People need to be convinced to want to buy. For this reason, promotions here must be conducted periodically and attractively.

3. Combining Multiple Platforms

The focus on social media is indeed highly required by many marketers. However, if you can incorporate some social media well, the promotion can work well. Specifically for social media users on several platforms. Some like promotions with hard-sales, others like light promotions, promotions with pictures and videos.

4. There is an Influencer

In addition to presenting quality content, using influencers can also be used to attract many buyers. You can use several celebrities or celebrities who are close to the public.

5. Active Interactions

When using social media, don’t forget about interaction with the community. When someone asks or complains, you have to respond well. The more active will make the brand that you get more trusted.

Those are some tips from us, good luck and useful for the smooth running of your business…

Digital Marketing Trends in 2020

Digital marketing trends become the most important thing in developing the right sales strategy. In the midst of increasingly advanced times like today, of course, there is much that can be done, one of which is in terms of marketing. But of course, it must be admitted, what are the trends that are happening right now. The resulting, of course, will have the necessary significant influence. Here are some trends that you can consider for future marketing strategies.

Artificial Intelligence

First in the digital marketing trend of 2020, staying will become a phenomenon called Artificial Intelligence or coolly called Artificial Intelligence. Of course with the growing technology, several ways can be done to increase operational costs. In this case, the company can do a variety of ways, one of them by creating the AI ​​itself. There are many benefits available in it.

Influencer Marketing

Another thing in digital marketing trends that you can find out about is Marketing Influencers. This year also, next year 2020 reportedly the marketing method using influencers will be even more sophisticated. The media used by these influencers began to exist, starting from YouTube, Vlogger, and so forth. This makes the current trend is still ongoing and continued in the future.

Voice Search Feature

Of course, it would be quite inconvenient if you search manually, or browse directly on your Smartphone or handheld device. In this case, the application can be done using sound. So if you want to find something, just use the sound and the desired results will come out in a flash. This is a significant technology that will be able to provide extraordinary benefits in it.

Virtual Augmented Realities

In the end, digital marketing trends such as Virtual Augmented Reality will become a sophisticated technology that is ready to welcome the development of Trend in 2020. This will also be used by business people in order to reap profits more easily. In this case, there are indeed many applications that you will be able to do in it. So no need to worry and worry anymore for the application. Because technological sophistication will increasingly facilitate all business activities themselves.…

Concepts for Marketing Management


Every company has a different idea or concept regarding marketing management. One company might prefer the concept of marketing by producing goods on a large scale, assuming the cost of production can be reduced, the price of goods will be cheap, and goods will sell quickly. Other companies, however, may have different marketing concepts through improving the quality of goods produced. There are at least 5 marketing management concepts with all the advantages and disadvantages you should know.

Production Concept

Companies that adopt this concept, think that the goods and services produced must be cheap, so they can be made anytime and anywhere so that there are no sales problems. Indirectly, the company is trying marketing management through efforts to reduce production costs and strengthen distribution systems. In order to reduce production costs to a minimum level, companies will rely on large-scale goods production systems. This concept will work well if demand exceeds stock. However, customers do not always buy goods or services that are cheap and easy to obtain. There are times when they need quality goods at reasonable prices.

Product Concept

Companies that use this concept believe that the quality of goods and services produced by the company must be good so that it is easy to attract consumers. This marketing management concept might be acceptable to some consumers, but we must not forget, good quality certainly affects the price, while for some consumers, low prices are still the main goal for buying goods.

Sales Concept

Companies that use this concept think that customers should not be left alone. Companies must direct consumers with a sales technique that must be considered because the goods are not bought but the goods must be sold. In this marketing management concept, companies must think of sales efforts to influence consumers to buy their products. They believe that with a good sales system, they can sell whatever products they offer. This sometimes has a point even though it cannot be relied upon continuously. You might be able to win the hearts of your customers once during the first promotion, but with so many competitors, it could be that customers will move products later on.

Marketing Concept

The concept of marketing is also called the marketing concept. The difference between sales and marketing is that sales emphasize more on the products sold, whereas marketing is more focused on the wants and needs of consumers. Companies that use marketing concepts assume that customer satisfaction is everything, so the goods or services produced must be according to their needs. In other words, companies like this don’t make what they can but make what consumers want. The concept of marketing management may seem modern and can last for quite a long time, but this concept can only be enjoyed by certain groups who have more welfare.

General Marketing Concepts

This concept emphasizes not only customer satisfaction but also the benefits to others. For example, if a company produces cars that are low in fuel but cause pollution. This only makes consumers satisfied, but the community does not receive the benefits. Companies with a general marketing management concept, will not want to sell it. Companies with this concept believe, that business success will be influenced by customer satisfaction and have a good impact that can be received by the general public, so this concept allows it to be used and liked by many consumers.

From the 5 explanations of marketing management concepts above, there are many things you can get to learn. Each concept has advantages and disadvantages. After you determine the concept you want to use, you also need to start thinking about making financial statements. With company financial reports, you can manage business finances more easily until you can make the right business decisions.

Journals are online accounting software that can help you manage business finances by making it easy to create financial reports instantly. Not only that, with the Journal, you can also monitor your company’s financial condition wherever and whenever.…

Marketing Strategies to Grow your Business

Setting up a business is a tempting idea for some people, whether on a small or large scale. In building a business, the right marketing strategy is needed so that your business can flourish. In addition, you also have to adjust to your budget. If you don’t have too much budget, you might be better off opening a small business before finally making your business a large-scale business.

With a small capital, that does not mean your choices are limited, there are many types of businesses that you can run with capital that is not so large. Of course, the help of internet technology will play a big role in your business. Marketing techniques you can do through social media, so you don’t need to open a physical store to sell your products. This can minimize the costs involved if you are just building a business.

Even if you open a business with a small capital, you certainly want to expand your business to a larger scale. Here is a marketing strategy that you can use to grow your business.

Build a Strong Brand

Branding is one of the crucial things that you need to build from the start of a business. Even though the business you started is still on a small scale, you have to start building a good image and increasing brand awareness so that people are aware of the business you are starting.

The brand identity that is built must contain information related to what is being sold, what your business goals are, and what your business competition is like. Tell potential buyers the strengths that exist in your business, and also give reasons why potential buyers should buy your product.

Not to forget, you also need to make something unique and different from competitors’ efforts. It aims to attract potential buyers, and increase customer loyalty. Because the brand is not just a matter of logos and taglines, but also how customers see your business as a trusted brand.

Make an Interesting Logo

If you have a good brand image, it’s good if the logo that represents your brand is also good and interesting. Because after all, the logo created will be very attached to your business identity. The logo must be interesting and contain meaning that can represent your business.

You can ask for help freelance graphic designer services for consultations about logi, because graphic design is certainly more familiar with making logos. Discuss how the logo fits in with your business, and make a distinctive logo with attractive colors. With an attractive logo, prospective buyers will automatically be interested to find out what products you offer.

Writing Content as a Marketing Strategy

The internet is one of the most appropriate ways of implementing marketing strategies in your business, especially if the business you are building is a small business. Through the internet, you can build brand awareness about your business, as well as to promote the products you sell.

One way is to write a blog on community sites in an interesting way, then include your business link. This method is the most inexpensive and effective marketing strategy.

Do Market Research

Market trends are always changing, making you have to be diligent in doing small-scale research. The goal is that you can understand customer satisfaction with your product, and to find out trends that are being liked by the market. That way, you become equipped to determine the direction of business going forward.

Take advantage of Social Media

Not only from Facebook, but you can use any social media platform to maximize your business marketing strategy. There are so many social media platforms that you can use as a promotional tool for installing programs

Until now, Instagram is the most effective platform to promote your business. With Instagram, you can easily show your product with photos uploaded to your account and use hashtags to be seen by many people. Don’t forget to include a clear caption about your product, and complete information so that potential buyers don’t have to ask lots of questions

Evaluate Your Business

Evaluating your business is also one marketing strategy that you need to do regularly. It aims to observe the flow of business, whether there is a decrease or increase.

If there is a decline, you should immediately find a new way to become a marketing strategy that will be used. This should be done regularly to keep your business running as expected.

Marketing strategy is indeed an important thing to do. One important thing that also needs to be considered in building a business is financial flows. With times, financial problems are no longer done manually. Now, there are tires…