Restaurant Marketing Strategy

Marketing is the process used to determine products or services to be attractive to customers by using sales, communication and business development strategies.

When marketing a restaurant, these three aspects need to be kept strong and available, including food and drink, service and restaurant atmosphere. While in the formula and implementation to be successful and as expected, good restaurant marketing strategies, promotion programs, and added value are needed.

In order for a restaurant marketing strategy to work successfully, it is necessary to pay attention to several things, including being able to build restaurant branding, utilize social media, position the restaurant properly, analyze menus and training. Restaurant branding is indeed not easy and it is not enough just to promote in various media.

This is because the name of a good restaurant must begin with building an image and reputation so that it will produce relations and be able to be widely known by the public. Actually there are some things that need to be considered in marketing a restaurant or cafe, including:

Introducing First Impressions

First impressions of visitors, when coming and eating at your restaurant, can greatly determine whether they are satisfied or not. Visitors will begin to build perceptions, starting from the first entrance to the restaurant, the speed of service, the taste of the dish, the friendliness of the service when payment, to the handling of visitor services when going home.

The Purchasing Power of Each Visitor

The ability of employees and supervisors to sell greatly influences the amount of rupiah you will receive from restaurant visitors. How to offer dishes when taking orders, how to talk, the ability to sell extra food and drinks when ordering, will be able to increase visitor purchases.

Providing Packages for Parties

The number of potential customers who make a party will be able to increase sales at your restaurant. Prepare special offers that are able to attract according to the desired concept

During the party, it is hoped that the restaurant will not close in general because this will build a bad image and disappoint other customers, especially loyal customers. Therefore you need to build relationships and customer satisfaction.