Content marketing, according to the Content Marketing Institute (CMI) is a digital marketing strategy that is more focused on creating and distributing quality, relevant, and consistent content with the aim of attracting an audience so that it can ultimately provide benefits for businesses.
Do not start anything without a goal first, including in running content marketing. Without goals, you don’t have something you want to achieve. Like traveling but do not know where to go. Determining the purpose of content marketing must also begin, for example starting with increasing brand awareness, turning the audience into consumers, maintaining customer loyalty, and continuing.
The following content marketing strategies for businesses have proven effective, the following have been approved:
1. Determine the Purpose of the Content
In general, in a content marketing strategy, there are 3 main objectives of content creation, namely bringing website visitors, increasing trust and product sales. The third goal may not be combined with each other, content that has the purpose of bringing visitors will be different from content that contains sales.
So that your visitors are not bored, then the content can be shared so that visitors are comfortable. In addition, you need to be careful when creating content about sales, make cement, maybe so that your consumers are interested in the products you have.
2. Recognize the Audience and Target Market
In order for your product to be successful and accepted by the market, it is necessary to do a market analysis beforehand about the great opportunities and existing competition. Apart from that you also need to understand the right target audience. That way you can share the type of content that you will provide to site visitors according to the target market that you are aiming for.
3. Mapping Content
By using content mapping, the discussion on your website can be clearly directed away from the main subject. In addition, by mapping, you are easier to do SEO optimization on certain keywords. Expected from the main keywords that are searched for derived keywords and keywords that are still related to the main keywords.
4. Understand Content Creation Strategies
After the content has been properly mapped, the content creation strategy is now being carried out. Create useful content, easily create content for sales. The easiest is content that promotes a product, then the content that contains branding is continued. Apart from the amount, the content that contains the most products, then the new content and the last sales content.
5. Choosing a Content Management System
Content Management System or CMS is an application that makes it easy for you to manage content. Our recommendations for the best CMS using WordPress, besides having the largest users in the world, WordPress has the most complete features with the support of various plugins that make it easier for you to manage your business content marketing.
6. Content Distribution
After the published content you still need more tasks, you need to do is content distribution. Imagine that in one day there are millions of published content, then how can you compete if you don’t support content for the right audience? You can start sharing on social media accounts that share your business interests or use email list building or social media.
7. Audit of Work Results
The last is an audit of the content that you have distributed. Does it have good performance or not? If you have a problem, it seems that you need to do some research from the beginning to be more targeted. Additionally, you can install Google Analytics to measure the performance of the website and the content you have.
Indeed in terms of content marketing strategies for online businesses you have a lot to go through. It takes a lot of energy, time and effort to produce a great content marketing strategy. maybe useful