The cafe became one of the multifunctional places for several people. Not only providing food and drinks, but also a cafe that is usually used for meeting places. Cafes are also popular as a place to hang out young people or also often made a group work that is comfortable and convenient. No wonder some people look at it as one of the business opportunities.
Of course, you need help or a strategy to make the cafe that you founded immediately recognized by many people. There are various strategies that you can actually implement when launching a cafe. Some need large capital but not a few who need minimal capital. Here are some of the most effective and recommended cafe business marketing strategies for you to try
Use the Unusual Cafe Concept
To promote your cafe and unique and unusual cafe concepts. The concept of the cafe is not only limited to interior or exterior design but can also be from the food menu to the waitress costume. There are many cafes that you can use as a library, horror, automotive, to jail or hospital. This unusual concept is what attracts your cafe compared to other cafes.
Request a Food Blogger Review Your Cafe
The more developed the technology, the more diverse ways of marketing. Now available only through writing or making advertisements on television or radio alone to video reviews. You can work with food bloggers or famous food vloggers. In addition to the ease of information about the cafe and the bloggers and vloggers are also able to improve the image of the cafe itself. Bloggers have a special ability to process words that can improve the SEO of your cafe website.
Use Social Media
One other promotional strategy that you can try, Of course, there are requirements that need to be followed, such as following a social media cafe account and posting their photos while in a cafe on social media as needed. In addition to being able to increase followers and increase information related to your cafe, this strategy can also create a trial place to introduce new menus to consumers.
Use the Delivery Order Strategy
Not always consumers have to come to your place first. The ball shuttle strategy can be applied to increase sales of your cafe’s food and beverage menu. Cooperate with several transportation applications so that customers can easily order the food and drinks offered. You can provide order delivery services on the pages of your cafe’s website
Promo Presents Certain Moments at Specific Moments
Finally, don’t forget to present interesting promos at certain moments. The agreed moment could be your cafe’s birthday or on a certain day such as Christmas. You can also give discounts for visitors who have birthdays on this day. With this, there will be more visitors who have special privileges. Apart from this it also helps visitors to enjoy more food and beverage menus in your cafe because there are discounts.
To bring your cafe into a successful business you are also required to make a good lead character. Never give up and want to learn from mistakes is an attitude that is needed by every business person.