You know, if our generation, the millennials, spend more money than the previous generation. In fact, research has consistently shown that Millennials prefer to enjoy the offline shopping experience. Some of them like businesses that provide a lot of experience ranging from seeing goods, trying, ordering to giving a review. Being a challenge for business people who want to get the attention of millennials.
The easier generation is more interested and focused on experience than product. Most of them are not interested in traditional advertising. Even when they search for products online, they will skip advertisements, filter advertisements on television and turn their attention to their smartphones, or choose to watch their favorite shows on social media. Yes, here are some challenges that could become marketing techniques to attract and win the hearts of millennial customers.
Segment Target Markets with Psychographic Techniques
Psychography targets the audience by examining the values, attitudes and motivations of the community. For example, when Generation Z has different desires from those of their parents’ generation. Although sometimes their needs are the same.
Dividing everyone in simple demographics isn’t enough. Awareness of psychographic differences enables better targeting. One group can receive messages that are tailored to their thoughts and language style. This will certainly help businesses deliver product messages more easily.
A Marketing Campaign by Giving Customers Something
There are things better than just asking people to do something for us. Asking them to provide data for us even asking them to give money for our products. They tend to look for businesses that give more than they ask for.
For example, when we need data on website visitors who come to visit our online store. Providing subscribe forms is possible. But what can make visitors want to give it to us? Of course, we need something to give to them. For example, e-books or discount vouchers. They will be easier to provide data than just us who ask.
Use Quizzes, Competitions, And Competitions To Attract People
Social media provides space for business people who want customers from the millennial generation. Various businesses have tried it. They make quizzes, competitions or prizes that can be adjusted to the moment at that time.
The quiz given does not have to be big, has a long-time period and has millions of rupiah in prizes. Just give a simple quiz, and make them want to interact on our social media. It has been able to provide space for them to be loyal to us.
Give A Free Product or Offer A Trial
In addition to providing discount vouchers, to attract attention they can also be given a free product or offer a trial of our products. Invite them to try the product we will launch first. Give them a chance to argue, give advice for our products.
That way, they will feel that they have been involved in many important things in our business. Not just offering them the products we have. But it involves every product development that will be issued.
Use Photo or Video Content
In addition, using photos or videos as content marketing is quite an effective way. Now many platforms that provide convenience for business people to create content that is, in fact, closer to the customer.
Social media, like Facebook, Instagram, Youtube and many more make it easy for business people to create and sell their visual content. Of course to provide more experience for their customers who are still millennial generation.
Well, that’s at least some things that really should be taken into consideration for business people. Besides looking for the right partner to run an online business